Subject:
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Re: LEGO Momentum 'Builds' as Holidays Approach
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Newsgroups:
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lugnet.general
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Date:
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Fri, 22 Nov 2002 16:57:32 GMT
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Viewed:
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1500 times
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> (BUSINESS WIRE) 11-21-2002 from ENFIELD, Conn.
> More than 25 different LEGO toys have received awards, endorsements and
> accolades from industry experts, national media and key retailers this
> holiday season.
This is great news. Great job, Lego. No mention of Galidor. (50% off at
TRU).
> LEGO toys with plenty of buzz this season include products from LEGO • EXPLORE
> - the new preschool discovery system
Who else misses the "Duplo" brand name. Which well loved Lego brand will be
the next victem of marketting consultants?
> LEGO Company and Nike will continue to collaborate on creative approaches • to
> children's athletic footwear based on BIONICLE and other LEGO properties.
What I want to know - do the shoes make you run faster and jump higher ??
> Waldenbooks To expand national distribution and make LEGO products easier • to
> find at the mall during the holiday shopping season, LEGO Americas has
> partnered with Waldenbooks, the nation's largest mall-based book retailer,
> to run the LEGO mall kiosk program.
These kiosks make it easier to find Lego products priced higher than MSRP.
> The "LEGO Creative Play of the Week" will be a regular feature on NHL.com
I would prefer to see the "LEGO Creative Play of the Week" moniker be used
to highlight creative and innovative approaches to building with Lego bricks
by children. I nominate Ross Neal as the first recipiant.
( http://news.lugnet.com/announce/moc/?n=672 )
Bryan Kinkel
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Message is in Reply To:
 | | LEGO Momentum 'Builds' as Holidays Approach
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| (BUSINESS WIRE) 11-21-2002 from ENFIELD, Conn. LEGO® Momentum 'Builds' as Holidays Approach; Toy Awards and Strategic Partnerships Usher in Strong Holiday Season and Promising New Year for Creative Toy Brand. Momentum is building for the LEGO® brand (...) (24 years ago, 22-Nov-02, to lugnet.general)
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