Subject:
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Re: 20 Years of TLC's Frustration with "LEGOS"
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Newsgroups:
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lugnet.general
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Date:
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Thu, 29 Mar 2001 02:12:28 GMT
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Viewed:
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2828 times
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I thought the point wasn't to stop other brands from being called LEGOS, but
to keep LEGO bricks from simply being called LEGOS. This makes sense for a
company that wishes to be known for more than building blocks. TLC never
intended for their company name to become the name of their toy. Your Ford
example doesn't really work. A better example would be Whammo asking people
to call their plastic hoops Hula Hoops rather than Whammos. (Not that
anyone calls them Whammos, but you get the idea. It would be hard for your
company to release new/different products if it were only known for a single
product or line of products.)
Bryan Beckwith
"Kyle D. Jackson" <flightdeck@sympatico.deletethisspamblock.ca> wrote in
message news:GAxo51.CtK@lugnet.com...
> In lugnet.general, Karl Barger writes:
> >
> > Having pretty much grown up in Texas, I can relate to David's comments. • I
> > don't think I've ever asked for a facial tissue, it's always been a • Kleenex
> > regardless of the actual brand. It very well may be a regioinal faux • pas.
>
> It's the same story in much of Canada. I suppose it could be called
> "brand dilution" but it's somewhat inevitable if you're the most
> recognized brand. And it could be a good thing, I think. LEGO claims
> to be gunning for that title now...
>
> People call almost all building bricks "LEGO" because that's most
> famous one that everyone identifies with.
>
> But back to the note I found from LEGO, it wasn't that they were
> saying that people shouldn't call other brands "LEGO", that goes
> without saying. It was that people shouldn't call actual LEGO
> by "LEGOS". That's what I found was funny. Actually, I took it
> from two points of view:
> 1) I found it almost pathetic: "Please don't call us that it's
> not really our name and we don't like it" :]
> 2) It could even be a little "snooty": "You're not saying it
> right! It's 'LEGO'!! Sheesh get it right..., you can't buy our
> product anymore until you say it right" :]
>
> In any case, I found it pretty odd, and must be one of the only
> examples of a company ever doing such a thing. I haven't yet seen
> Ford pleading that I not call their new small cars "Foci" ;]
>
> KDJ
> _______________________________________
> LUGNETer #203, Windsor, Ontario, Canada
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Message has 2 Replies:
 | | Re: 20 Years of TLC's Frustration with "LEGOS"
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| (...) But why would the LEGO company want to release anything other than plastic building bricks? It's what they're good at. They have nothing like the same expertise in other product lines, which would surely distract company and consumer focus (...) (24 years ago, 29-Mar-01, to lugnet.general)
| | | Re: 20 Years of TLC's Frustration with "LEGOS"
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| (...) In general, trademarks are adjectives. If you use a trademark as a noun, you dilute the trademark. That's the general rule. That's why you always see something like "Chee-Toh(R) Brand Cheese Flavored Snack" rather than "Chee-Tohs". Same goes (...) (24 years ago, 30-Mar-01, to lugnet.general)
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