Subject:
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Re: 20 Years of TLC's Frustration with "LEGOS"
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Newsgroups:
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lugnet.general
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Date:
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Thu, 29 Mar 2001 02:54:02 GMT
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Viewed:
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2833 times
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In lugnet.general, Bryan Beckwith writes:
> I thought the point wasn't to stop other brands from being called LEGOS, but
> to keep LEGO bricks from simply being called LEGOS. This makes sense for a
> company that wishes to be known for more than building blocks. TLC never
> intended for their company name to become the name of their toy. Your Ford
> example doesn't really work. A better example would be Whammo asking people
> to call their plastic hoops Hula Hoops rather than Whammos. (Not that
> anyone calls them Whammos, but you get the idea. It would be hard for your
> company to release new/different products if it were only known for a single
> product or line of products.)
But why would the LEGO company want to release anything other than plastic
building bricks? It's what they're good at. They have nothing like the same
expertise in other product lines, which would surely distract company and
consumer focus from their profitable and world-renowned "LEGO bricks". Right?
What would be the point of a clothing and accessories range, for instance? Or
bastardising an educational product like LEGO Technic into collectible action
figures with collectible gimmicks?
</remove tongue from cheek>
--DaveL
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Message has 1 Reply:
 | | Re: 20 Years of TLC's Frustration with "LEGOS"
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| LEGO hasn't always been known for building blocks. IIRC the Ultimate LEGO Book says one of TLC's most successful product launches was a plastic tractor. TLC also (originally) made lots of wooden toys. I can only imagine that when the message was (...) (24 years ago, 29-Mar-01, to lugnet.general)
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Message is in Reply To:
| | Re: 20 Years of TLC's Frustration with "LEGOS"
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| I thought the point wasn't to stop other brands from being called LEGOS, but to keep LEGO bricks from simply being called LEGOS. This makes sense for a company that wishes to be known for more than building blocks. TLC never intended for their (...) (24 years ago, 29-Mar-01, to lugnet.general)
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