General Discussion : 29166


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Subject:	Re: 20 Years of TLC's Frustration with "LEGOS"
Newsgroups:	lugnet.general, lugnet.loc.us.tx
Date:	Thu, 29 Mar 2001 00:31:49 GMT
Viewed:	3643 times

In lugnet.general, Karl Barger writes: > > Having pretty much grown up in Texas, I can relate to David's comments. I > don't think I've ever asked for a facial tissue, it's always been a Kleenex > regardless of the actual brand. It very well may be a regioinal faux pas. It's the same story in much of Canada. I suppose it could be called "brand dilution" but it's somewhat inevitable if you're the most recognized brand. And it could be a good thing, I think. LEGO claims to be gunning for that title now... People call almost all building bricks "LEGO" because that's most famous one that everyone identifies with. But back to the note I found from LEGO, it wasn't that they were saying that people shouldn't call other brands "LEGO", that goes without saying. It was that people shouldn't call actual LEGO by "LEGOS". That's what I found was funny. Actually, I took it from two points of view: 1) I found it almost pathetic: "Please don't call us that it's not really our name and we don't like it" :] 2) It could even be a little "snooty": "You're not saying it right! It's 'LEGO'!! Sheesh get it right..., you can't buy our product anymore until you say it right" :] In any case, I found it pretty odd, and must be one of the only examples of a company ever doing such a thing. I haven't yet seen Ford pleading that I not call their new small cars "Foci" ;] KDJ _______________________________________ LUGNETer #203, Windsor, Ontario, Canada

Message has 3 Replies:

		Re: 20 Years of TLC's Frustration with "LEGOS"
(...) Lego/Legos creates brand dilution too, particularly in the usage "I bought these MegaBlok legos because they were cheaper, and fit with other legos." Think about God/gods. You talk about God, you're talking about the One Almighty. You talk (...) (24 years ago, 29-Mar-01, to lugnet.general, lugnet.loc.us.tx, lugnet.off-topic.clone-brands)

		Re: 20 Years of TLC's Frustration with "LEGOS"
I thought the point wasn't to stop other brands from being called LEGOS, but to keep LEGO bricks from simply being called LEGOS. This makes sense for a company that wishes to be known for more than building blocks. TLC never intended for their (...) (24 years ago, 29-Mar-01, to lugnet.general)

		Re: 20 Years of TLC's Frustration with "LEGOS"
(...) This is a misunderstanding. They didn't even consider that people might interpret the message as saying that "LEGO" without an 'S' is the correct plural. Instead, they're saying "LEGO", like all trademarks, is not a noun, it's an adjective. (...) (24 years ago, 29-Mar-01, to lugnet.general, lugnet.loc.us.tx)

Message is in Reply To:

		Re: 20 Years of TLC's Frustration with "LEGOS"
(...) Having pretty much grown up in Texas, I can relate to David's comments. I don't think I've ever asked for a facial tissue, it's always been a Kleenex regardless of the actual brand. It very well may be a regioinal faux pas. Build on! Karl (...) (24 years ago, 27-Mar-01, to lugnet.general, lugnet.loc.us.tx)

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