Subject:
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Re: 20 Years of TLC's Frustration with "LEGOS"
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Newsgroups:
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lugnet.general, lugnet.loc.us.tx
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Date:
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Tue, 27 Mar 2001 15:37:10 GMT
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Viewed:
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5787 times
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In lugnet.general, David Zorn writes:
> In lugnet.general, Frank Filz writes:
> > "Kyle D. Jackson" wrote:
> > > Yesterday I assembled a MISB 6929 Starfleet Voyager. In
> > > it was a catalogue copyright 1981. On the back page was a message
> > > that said:
> > > "Dear Parents and Children
> > > The word LEGO(R) is a brand name and is very special to all of us
> > > in the LEGO Group Companies. We would sincerely like your help
> > > in keeping it special. Please always refer to our bricks as
> > > "LEGO Bricks or Toys" and not "LEGOS". By doing so, you will
> > > be helping to protect and preserve a brand of which we are very
> > > proud and that stands for quality the world over. Thank you!
> > > ---Susan Williams, Consumer Services"
> >
> > Well, the statement glosses over, but does touch on that they are also
> > trying to encourage people to acknowledge LEGO as the brand and not as
> > the item so that people don't talk about the neat aircraft carrier made
> > of legos they bought in the store for $20 (from Ritvik, maker of Mega
> > Bloks).
> >
> > How many people do you see who refer to their Mustang as a "chevy"?
>
> Yeah, this is important for them to protect their trademark. If "Legos"
> becomes synonymous with plastic building blocks according to a judge
> somewhere, then people would be able to buy Megablok legos, etc.
>
> I have a bad habit of offending them on this. Wonder if it is a regional
> faux pas? Growing up in Texas it was not uncommon to hear a waitress ask,
> "What kind of Coke do you want?" and the appropriate reply to be, "Dr. Pepper."
Having pretty much grown up in Texas, I can relate to David's comments. I
don't think I've ever asked for a facial tissue, it's always been a Kleenex
regardless of the actual brand. It very well may be a regioinal faux pas.
Build on!
Karl Barger
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