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Subject:	Re: 20 Years of TLC's Frustration with "LEGOS"
Newsgroups:	lugnet.general, lugnet.loc.us.tx
Date:	Thu, 29 Mar 2001 14:44:29 GMT
Reply-To:	mattdm@SPAMLESSmattdm.org
Viewed:	6267 times

Kyle D. Jackson <flightdeck@sympatico.deletethisspamblock.ca> wrote: > But back to the note I found from LEGO, it wasn't that they were > saying that people shouldn't call other brands "LEGO", that goes > without saying. It was that people shouldn't call actual LEGO > by "LEGOS". That's what I found was funny. Actually, I took it > from two points of view: This is a misunderstanding. They didn't even consider that people might interpret the message as saying that "LEGO" without an 'S' is the correct plural. Instead, they're saying "LEGO", like all trademarks, is not a noun, it's an adjective. Please don't call our product itself "legos" (or by extension, "Lego"). Please call it "LEGO building blocks". > In any case, I found it pretty odd, and must be one of the only > examples of a company ever doing such a thing. I haven't yet seen > Ford pleading that I not call their new small cars "Foci" ;] You can bet that if Ford had such a dominant marketshare that people started calling all cars "fords", they'd be making a big deal about how you should say "Ford automobiles" or "Ford cars" or "Ford trucks" instead. -- Matthew Miller mattdm@mattdm.org <http://www.mattdm.org/> Boston University Linux ------> <http://linux.bu.edu/>

Message has 2 Replies:

		Re: 20 Years of TLC's Frustration with "LEGOS"
(...) Just as a minor clarification, it's not entirely accurate to say that all trademarks are adjectives. Kia's "Sportage" serves both as a trademark and a noun, insofar as one doesn't say "I'm driving my Kia Sportage sport utility vehicle." It's (...) (26 years ago, 29-Mar-01, to lugnet.general)

		Re: 20 Years of TLC's Frustration with "LEGOS"
(...) Ahhh, now I get it. So they must be really un-impressed then that there's such a thing as LUGNET: "LEGO Users Group Network". This then implies that we are all users of the LEGO company, as there is no such thing as LEGO the product :] Should (...) (26 years ago, 30-Mar-01, to lugnet.general, lugnet.loc.us.tx)

Message is in Reply To:

		Re: 20 Years of TLC's Frustration with "LEGOS"
(...) It's the same story in much of Canada. I suppose it could be called "brand dilution" but it's somewhat inevitable if you're the most recognized brand. And it could be a good thing, I think. LEGO claims to be gunning for that title now... (...) (26 years ago, 29-Mar-01, to lugnet.general, lugnet.loc.us.tx)

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