Subject:
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Re: 20 Years of TLC's Frustration with "LEGOS"
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Newsgroups:
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lugnet.general
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Date:
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Fri, 30 Mar 2001 00:05:53 GMT
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Viewed:
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2806 times
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"Bryan Beckwith" <bbbeckwi@mail.SPAMBLOCKuccs.edu> writes:
> I thought the point wasn't to stop other brands from being called LEGOS, but
> to keep LEGO bricks from simply being called LEGOS. This makes sense for a
> company that wishes to be known for more than building blocks. TLC never
> intended for their company name to become the name of their toy. Your Ford
> example doesn't really work. A better example would be Whammo asking people
> to call their plastic hoops Hula Hoops rather than Whammos. (Not that
> anyone calls them Whammos, but you get the idea. It would be hard for your
> company to release new/different products if it were only known for a single
> product or line of products.)
In general, trademarks are adjectives. If you use a trademark as a
noun, you dilute the trademark. That's the general rule. That's why
you always see something like "Chee-Toh(R) Brand Cheese Flavored
Snack" rather than "Chee-Tohs". Same goes for "LEGO(R) Bricks or
Toys" rather than "LEGOS". Also, by adding the "s" it is no longer
the same thing, and the trademark protection may not apply.
--BIll.
--
William R Ward hermit@bayview.com http://www.bayview.com/~hermit/
-----------------------------------------------------------------------------
"Those are my principles. If you don't like them I have others."-Groucho Marx
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Message is in Reply To:
 | | Re: 20 Years of TLC's Frustration with "LEGOS"
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| I thought the point wasn't to stop other brands from being called LEGOS, but to keep LEGO bricks from simply being called LEGOS. This makes sense for a company that wishes to be known for more than building blocks. TLC never intended for their (...) (24 years ago, 29-Mar-01, to lugnet.general)
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