Subject:
|
Re: 20 Years of TLC's Frustration with "LEGOS"
|
Newsgroups:
|
lugnet.general
|
Date:
|
Fri, 30 Mar 2001 00:05:53 GMT
|
Viewed:
|
4007 times
|
| |
|
|
"Bryan Beckwith" <bbbeckwi@mail.SPAMBLOCKuccs.edu> writes:
> I thought the point wasn't to stop other brands from being called LEGOS, but
> to keep LEGO bricks from simply being called LEGOS. This makes sense for a
> company that wishes to be known for more than building blocks. TLC never
> intended for their company name to become the name of their toy. Your Ford
> example doesn't really work. A better example would be Whammo asking people
> to call their plastic hoops Hula Hoops rather than Whammos. (Not that
> anyone calls them Whammos, but you get the idea. It would be hard for your
> company to release new/different products if it were only known for a single
> product or line of products.)
In general, trademarks are adjectives. If you use a trademark as a
noun, you dilute the trademark. That's the general rule. That's why
you always see something like "Chee-Toh(R) Brand Cheese Flavored
Snack" rather than "Chee-Tohs". Same goes for "LEGO(R) Bricks or
Toys" rather than "LEGOS". Also, by adding the "s" it is no longer
the same thing, and the trademark protection may not apply.
--BIll.
--
William R Ward hermit@bayview.com http://www.bayview.com/~hermit/
-----------------------------------------------------------------------------
"Those are my principles. If you don't like them I have others."-Groucho Marx
|
|
Message is in Reply To:
 | | Re: 20 Years of TLC's Frustration with "LEGOS"
|
| I thought the point wasn't to stop other brands from being called LEGOS, but to keep LEGO bricks from simply being called LEGOS. This makes sense for a company that wishes to be known for more than building blocks. TLC never intended for their (...) (25 years ago, 29-Mar-01, to lugnet.general)
|
137 Messages in This Thread:
(Inline display suppressed due to large size. Click Dots below to view.)
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
