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Subject: 
Re: What Kids really want. Not Juniorization.
Newsgroups: 
lugnet.general
Date: 
Thu, 15 Mar 2001 20:27:12 GMT
Viewed: 
1458 times
  
In lugnet.general, Mike Petrucelli writes:
> > > As an assistant Manager at KB I know for a fact that at least 40 percent of
> > > the cost is retail markup.  TLC's profit margins are not that high unless
> > > you go through Shop at Home.
> > 
> > Are you sure?
> 
> Yes.

No offense, but I find it difficult to believe.  What information is this based
on?  (That Lego's profit margins are below 40%.)


> > I would expect Lego's profit margins to retailers ARE in the
> > range of 30-50% (I think most manufacturing outfits make more like 75-100%,
> > correct? it's a high-margin business).
> 
> That is exactly why I belive the bulk tubs acuratley reflects the
> difference in ONLY material cost between Mega Blocks and Lego.

Sorry, I don't follow from premises to conclusion...

Kevin



Message is in Reply To:
  Re: What Kids really want. Not Juniorization.
 
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