 | | Re: Juniorization Lives, and comments on marketing strategy
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Erik, I couldn't agree more. This is actually *wild* speculation! Remember the idea....create a _full_ product line that spans an age range of 0-99. How can this happen if any line goes away that targets an age range? If creator is successful, then (...) (24 years ago, 4-Feb-01, to lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) Great idea, now it just needs to be put into practice. There needs to be more normal product line sets that are aimed at the higher age groups. In train for example, most AFOLs I know (including me) want trains that look like trains, how about (...) (24 years ago, 4-Feb-01, to lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) But here's another thought: the age range for System appears (to me) to be shrinking. What used to make a great gift for a 9- to 10-year-old now makes sense targeted at 6- or 7-year-olds. If Creator fills up the 4-6 range, that leaves a (...) (24 years ago, 5-Feb-01, to lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) That might actually be logical for some kids, like the frequently mentioned kids who don't have much patience for building. But I doubt it would ever be true for all kids. The "action figure" lines like Throwbots, Roboriders, Bionicle have (...) (24 years ago, 5-Feb-01, to lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) Interesting point. Note - I was pretty much a 90% LEGO kid. But I kept my sets together and played with them, rather than doing a lot of custom models. Now I found I'm lacking from that experience and have to learn 'how to build' all over (...) (24 years ago, 5-Feb-01, to lugnet.general)
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