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Today on MSNBC/WSJ:
"Lego leaps into action-figure fray with Bionicle heroes, adventure story"
"Talk of violence and weapons grates on Lego executives"
By Joseph Pereira, The Wall Street Journal
http://www.msnbc.com:80/news/524730.asp?cp1=1
-Suz
(a new core value on the way?) ;-)
Don't miss the "tools, not weapons" quote.
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Message has 3 Replies:
 | | Re: LEGO Company in the News : Bionicle release
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| (...) attempt to capitalize on a successful formula for the toy industry in recent years" I think they are self-deluded. It's easy to point to the successes of this "formula" while conveniently overlooking the flops. Ask Hasbro. Where's the cartoon (...) (24 years ago, 1-Feb-01, to lugnet.technic.bionicle)
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