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I just got my Nov.-Dec. Mania magazine in the mail yesterday, and inside was
an ad for the new Lego Racers. Y'know, those ugly little critters we saw
artist's conceptions of (in the 2001 catalog, I believe). Well, they have
the actual sets in there, and they are horrendous. I think each one is made
up of 7 pieces. The driver-piece-thing, the 2 car body pieces, and the
bumper/frame piece, and 4 wheels. And there's some kind of a launcher too.
I'm betting they'll charge at least $4 for one of these. Prolly $6.
http://www.brickshelf.com/cgi-bin/gallery.cgi?i=19797
Yuck.
-Chris
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Message has 5 Replies: | | Re: New 2001 Lego Racers
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| (...) It's not a bad idea in terms of concept only -- but it went sour fast in the implementation. It should have been more Big Daddy Roth and less junior, or Duplo, or whatever...blech...(insert fake rubber vomit here). And I really don't see the (...) (24 years ago, 11-Nov-00, to lugnet.year.2001, lugnet.general)
| | | Re: New 2001 Lego Racers
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| (...) Wow. Those ARE bad. Are you sure you didn't get hold of some McDonalds advance planning stuff? Those look like something you get in a Happy Meal, not something that has anything to do with building. Sigh. However, remember that Lego has had a (...) (24 years ago, 11-Nov-00, to lugnet.year.2001, lugnet.general)
| | | Re: New 2001 Lego Racers
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| (...) Looks like they are after the "mum, can I have that ?" market. Cheap enough for the parent to give in, and look there is 8 in the set. All getting very HTO/Impulse purchase orientated. It's worked for fast food retaurants/breakfast cereal (...) (24 years ago, 11-Nov-00, to lugnet.year.2001, lugnet.general)
| | | Re: New 2001 Lego Racers
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| (...) Whoaah! Someone at TLC needs a wakeup call! I didn't ever recognise it as LEGO (I first checked the 'recent uploads' at Brickshelf before I read this post). What is LEGO thinking? What marketing research do they have to back this up? "If we (...) (24 years ago, 12-Nov-00, to lugnet.year.2001, lugnet.general, lugnet.dear-lego)
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