Subject:
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Re: Lego direct for castle ...
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Newsgroups:
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lugnet.general
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Date:
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Tue, 29 Feb 2000 19:31:31 GMT
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Viewed:
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637 times
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On Tue, 29 Feb 2000 19:26:46 GMT Steve Bliss <blisses@worldnet.att.net> wrote
concerning 'Re: Lego direct for castle ...':
> It's interesting. When writing about the historical way TLC has ignored AFOLs,
> people tend to make two rants:
>
> 1. There aren't enough AFOLs to make a financial impact on TLC.
> 2. TLC won't offer direct parts ordering, because then nobody would buy the
> sets.
>
> I never really thought about it before now, but these two positions are mutually
> exclusive. So which is it? Do we make a difference to TLC, or not? I'm
> guessing we do. Perhaps in indirect ways (primarily, we influence other people
> to buy more LEGO sets), but we do have an impact.
heh, that's a very good point, and I think you're right. The two
positions are mutually exclusive. IMO, AFOLs do not make an impact on
TLC with the sets we buy (though it does seem like a lot of money to
us), but we do create a noticable amount of advertising for LEGO and
TLC, thus generating more sales. I wish we could see if there was any
surge in calls for S@H after the GATS show this weekend - we gave out
100s of S@H cards there...
:)
Dan
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Message is in Reply To:
 | | Re: Lego direct for castle ...
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| [x-post and FUT lugnet.general] (...) It's interesting. When writing about the historical way TLC has ignored AFOLs, people tend to make two rants: 1. There aren't enough AFOLs to make a financial impact on TLC. 2. TLC won't offer direct parts (...) (25 years ago, 29-Feb-00, to lugnet.castle, lugnet.general)
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