Subject:
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Re: TLG Marketing
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Newsgroups:
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lugnet.general
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Date:
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Mon, 14 Dec 1998 08:27:09 GMT
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Viewed:
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964 times
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>
> Does this make sense to anyone? It happens every year. New sets
> trickle in from December to January, and it's February before they are
> in all the stores. Wouldn't TLG make more money if on the day after
> Thanksgiving their shelves were full of new, never-before-seen sets?
Makes perfect sense to me. If the new sets were in before christmas, the old
sets wouldn't be sold as much as they (should) do now.
In the Netherlands, the larger portion of all toy sales are in december. So
in december most of *current year sets* must be sold. During the year only a
small portion of the public buys LEGO sets just because (and when) they are
new.
Eric
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Message has 1 Reply:
 | | Re: TLG Marketing
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| Eric Brok wrote in message ... :> :>Does this make sense to anyone? It happens every year. New sets :>trickle in from December to January, and it's February before they are :>in all the stores. Wouldn't TLG make more money if on the day after (...) (26 years ago, 15-Dec-98, to lugnet.general)
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Message is in Reply To:
| | TLG Marketing
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| I have just returned from TRU in Kennesaw Georgia. I went there because of the report that 1999 adventurers were there. They had the large set, the big Aztec Temple set. That answers that question, anyway. They are Aztec, not Mayan or Incan. Cool. (...) (26 years ago, 12-Dec-98, to lugnet.general)
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