Subject:
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Re: TLG Marketing
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Newsgroups:
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lugnet.general
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Date:
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Sun, 13 Dec 1998 01:37:17 GMT
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Viewed:
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873 times
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Beaker wrote:
>
> I have just returned from TRU in Kennesaw Georgia. I went there because
> of the report that 1999 adventurers were there. They had the large set,
> the big Aztec Temple set. That answers that question, anyway. They are
> Aztec, not Mayan or Incan. Cool. My hopes are up for a human sacrifice
> kit:)
>
> The reason I'm posting, though, is that for the life of me, I do not
> understand the marketing strategy at TLG. I have just returned from a
> consumer hell. It took 45 minutes to drive from my house, 12 miles up
> the interstate, to TRU. Most of the transit time was sitting on the
> exit ramp to a large and popular mall. TRU itself was packed. People
> were killing each other to get Power Rangers, Furbies, whatever. And
> Lego has one new 1999 set on the shelves.
>
> Does this make sense to anyone? It happens every year. New sets
> trickle in from December to January, and it's February before they are
> in all the stores. Wouldn't TLG make more money if on the day after
> Thanksgiving their shelves were full of new, never-before-seen sets?
> Even if there is some advantage to slowly releasing sets, why only
> release the most expensive new set in a wildly popular theme? Wouldn't
> you want to offer sets at a variety of price levels? Does anyone who
> understands business and marketing want to weigh in here?
>
> / _ _ / _ _ Enter any 11-digit prime number to continue...
> ()(-(//((-/
> ============= Jim Baker -- Weather Weasel Extraordinaire ==============
Maybe they did release a bunch and they were all gone. That's what has
already happened around here. Most of the new stuff I saw Thursday is
pretty much gone from Target and Shopko.
--
Paul Foster
http://reality.sgi.com/foster_stco/lego.html
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Message is in Reply To:
 | | TLG Marketing
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| I have just returned from TRU in Kennesaw Georgia. I went there because of the report that 1999 adventurers were there. They had the large set, the big Aztec Temple set. That answers that question, anyway. They are Aztec, not Mayan or Incan. Cool. (...) (26 years ago, 12-Dec-98, to lugnet.general)
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