Subject:
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LEGO Exhibition in Budapest - lessons learned
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Newsgroups:
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lugnet.events
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Date:
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Tue, 30 Oct 2007 06:19:28 GMT
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Our club has been invited to participate in a major LEGO event in Hungary. We
had two days for setup. The exhibition was running for four days, between 10/25
and 10/28, but only the last day was a holiday - the point is that the
exhibition still attracted over 15000 visitors. This has surpassed everyone’s
expectations, we would have been happy to have 2000 visitors per day... This
was a free exhibition, so that probably contributed to the huge number of
visitors. It is a pretty big event hall in a shopping mall, over 1000 square
meters so we never thought the size of the room would be a bottleneck.
Ventillation was a problem even so the air handlers were running at the maximum
capacity. The organizers had to open some windows and limit the number of
visitors who were let in the room. At “peak hours” visitors had to wait in the
line for 90-120 minutes to get in. On the second day the organizers started
issuing free tickets with a time stamp, so people did not have to stand in the
line, they could come back and enter the showroom at the time stamped on the
ticket. Still, there were several hundreds (or even some thousands) of
potential visitors who were scared away by the sight of the line... Many
families traveled to Budapest from the countryside, and some had to return
without seeing the event. At one point the organizers announced that kids could
enter without their parents, so at least they would not be so disappointed.
Some kids were pretty brave and went in, but some said they would stay in the
line with their grandmother. The bottom line is, we underestimated the success
of the event - but I guess it is still better than having an event with no
visitors at all.
Some videos: http://www.youtube.com/view_play_list?p=4795E201EEB9DC95
Some pics: http://www.brickshelf.com/cgi-bin/gallery.cgi?f=282498
Akos
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Message has 5 Replies:
 | | Re: LEGO Exhibition in Budapest - lessons learned
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| (...) Akos- Congratulations on your show. Being deluged with visitors can be overwhelming, but it also counts as "a problem you like to have". Our winter show in San Diego CA includes two nights (out of 10 weeks) where the venue is free and the (...) (17 years ago, 30-Oct-07, to lugnet.events, FTX)
| | | Re: LEGO Exhibition in Budapest - lessons learned
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| (...) Good job on the show! Every single event, regardless of how easy or hard it may look, provides lessons to be learned. Underestimating is a really good thing (okay, not-so-good when it's happening) as it gives your club and the event a nice (...) (17 years ago, 30-Oct-07, to lugnet.events, FTX)
| | | Re: LEGO Exhibition in Budapest - lessons learned
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| Akos- Congratulations on running an event that was popular beyond your wildest imagining! What did you do to promote it? Beautiful layout. Definitely worth waiting in line. Sounds like you'll need a larger space next time. -Teddy (17 years ago, 30-Oct-07, to lugnet.events, FTX)
| | | Re: LEGO Exhibition in Budapest - lessons learned
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| Cool, whereabouts in Budapest was this? I've been to Budapest with a church group - way too busy to try and hook up with the local AFOL scene (I would like to go back to Budapest with my wife sometime, in which case, perhaps we might look up the (...) (17 years ago, 2-Nov-07, to lugnet.events)
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