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 | | Re: So what is "Explore" anyway? (Was Re: LEGO stops DUPLO)
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| (...) Sounds like rebranding, like they did with Basic a while back. Changes are always made to lines to make them popular. However, sometimes the marketing guys think they *need* to change the name. Jeff (23 years ago, 14-May-02, to lugnet.duplo)
| | | | | Re: LEGO stops DUPLO - PRESS RELEASE
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| Deidre, Thanks for posting the press release... I will be interested to see what Lego brings to the table in June. I wonder if Lego feels having sub-brands, such as Duplo, Primo, System, etc. dilutes the message and power of the main "LEGO" brand? (...) (23 years ago, 14-May-02, to lugnet.general, lugnet.duplo)
| | | | | So what is "Explore" anyway? (Was Re: LEGO stops DUPLO)
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| (...) So now the question is: What's actually changing? The concepts behind "Explore" seem to be what Lego has always been pushing anyway, so is this merely a marketing change or is it really a "new system"? I guess the answer to this will come when (...) (23 years ago, 14-May-02, to lugnet.duplo)
| | | | | Re: LEGO stops DUPLO - PRESS RELEASE
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| (...) The press release has just appeared at lego.com, Duplo name is going but apparently the bricks themselves will remain: May 14 2002 LEGO DUPLO brand disappears - but bricks live on One of the fundamental changes in connection with the LEGO (...) (23 years ago, 14-May-02, to lugnet.general, lugnet.duplo)
| | | | | Re: LEGO stops DUPLO
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| My peers at work are all having babies lately. They are buying Megabloks, the really mega kind, probably because they are just cheaper. This is not a real poll, just alarming anecdote. Come to think of it, TRU has a heck of a lot more of that brand (...) (23 years ago, 14-May-02, to lugnet.duplo)
| | | | | Re: Maersk blue in Duplo
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| I have the stove brick and two of the sink bricks from this set. I also have two Duplo 1x2x2 bricks with a telephone, and one 1x2x2 brick with a bucket of water, all in Maersk blue. Russell (...) (23 years ago, 14-May-02, to lugnet.promo, lugnet.duplo, lugnet.general)
| | | | | Re: LEGO stops DUPLO
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| (...) ...which in turn would impact on new sales. Duplo is very popular, but this is probably not reflected in he sales LEGO sees. Also, Duplo is probably more physically durable than System - same ABC, but more robust bricks, no fine parts, no (...) (23 years ago, 14-May-02, to lugnet.duplo)
| | | | | Re: LEGO stops DUPLO
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| (...) I think that's a big part of the problem for Lego, there is a big second hand market for Duplo for precisely those reasons: It's very expensive new (significantly cheaper of late but still expensive overall), and once the kids grow out of it (...) (23 years ago, 14-May-02, to lugnet.general, lugnet.duplo)
| | | | | Re: LEGO stops DUPLO
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| Can anyone else confirm this story? My 19 month old daughter loves her Duplo bricks. She often gets frustrated with other toys and figures because they don't fit together! I can't imagine Lego dropping Duplo for another "system" of toys for (...) (23 years ago, 14-May-02, to lugnet.general, lugnet.duplo)
| | | | | Re: LEGO stops DUPLO
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| (...) Although the compatibility of Duplo with System has been emphasised by LEGO, in practice, they are seperate entities. Next to no Duplo elements appear in System (there's a Duplo cradle in 2002 Belville IIRC), and no System elements appear in (...) (23 years ago, 14-May-02, to lugnet.general, lugnet.duplo)
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