Subject:
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Re: The Bar Does Not Go Down
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Newsgroups:
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lugnet.dear-lego
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Date:
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Tue, 11 May 2004 13:56:23 GMT
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Viewed:
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4045 times
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Purple Dave wrote:
> > MAybe Lego knows we are hooked on their product, therefore they may keep the
> > prices up.
> They lost money last year. If the prices were lower, they might lose even more
> money. One of my all-time favorite dumb corporate quotes is, "We lose a penny
> on every unit we sell, but we'll make it up in volume."
IMO They did lose because they were not selling ENOUGH, not because
their prices were too lower to cover costs.
There is always a possibility (no certainty) that lower price will
generate higher sales.
The cheap Bionicle stuff is the only thing which seems to move in my
nearby department store. The other sets are lying there for years and
their shelf space is getting squeezed, the expensive stuff is not here
at all. I haven't see _ANY_ 2004 set yet, except for... Bionicle.
And the european prices are much higher. Here the cheap
sets/Bionicle/Racers are about 1.10x expensive than US ones. SW and
action stuff is about 1.50x, basic tubs are 2.00x. +19% of VAT on each.
6-8x lower buying power. With such pricing LEGO is definitely a 'luxury'
item here.
--
Jindroush <jindroush@nospam.seznam.nospam.cz>
Remove both 'nospam's from the address to reply.
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Message is in Reply To:
 | | Re: The Bar Does Not Go Down
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| (...) The most important word there is "quality". TLC uses ABS, while MB uses polystyrene. ABS is styrene with a couple of additives that make it a lot stronger, but also more expensive. The higher cost of the sets is partly due to the higher cost (...) (21 years ago, 10-May-04, to lugnet.dear-lego)
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