Subject:
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Re: The Bar Does Not Go Down
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Newsgroups:
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lugnet.dear-lego
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Date:
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Mon, 10 May 2004 19:11:38 GMT
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Viewed:
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3901 times
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In lugnet.dear-lego, Al Broussard wrote:
> Lego also needs to work on their prices, a $20.00 Megablock set in lego
> quality would cost around $50.00.
The most important word there is "quality". TLC uses ABS, while MB uses
polystyrene. ABS is styrene with a couple of additives that make it a lot
stronger, but also more expensive. The higher cost of the sets is partly due to
the higher cost of the raw materials, and without cheaping out the materials,
there's not really anything that can be done to offset that cost.
> MAybe Lego knows we are hooked on their product, therefore they may keep the
> prices up.
They lost money last year. If the prices were lower, they might lose even more
money. One of my all-time favorite dumb corporate quotes is, "We lose a penny
on every unit we sell, but we'll make it up in volume."
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Message has 1 Reply:
 | | Re: The Bar Does Not Go Down
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| (...) IMO They did lose because they were not selling ENOUGH, not because their prices were too lower to cover costs. There is always a possibility (no certainty) that lower price will generate higher sales. The cheap Bionicle stuff is the only (...) (21 years ago, 11-May-04, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: The Bar Does Not Go Down
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| (...) I agree with most of the replys. As a 42 year old AFOL, I see what some of the kids are looking at. They see these hugh sets made by other companies like Mega___--, it hurts to even type the name. Lego needs to make more sets to compete with (...) (21 years ago, 10-May-04, to lugnet.dear-lego)
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