Subject:
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Re: The Bar Does Not Go Down
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Newsgroups:
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lugnet.dear-lego
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Date:
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Wed, 12 May 2004 20:54:02 GMT
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Viewed:
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8344 times
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In lugnet.dear-lego, Jonathan Wilson wrote:
> > Are you in a completely different universe than the rest of the world? Have you
> > seen the top ten new toy categories for boys, or followed sales at both the
> > retail and customer levels?? Joe and Transformers command far more brand and
> > buying power than LEGO, heck, they even moved into territory "owned" by LEGO.
> > Heard of BTR. Man, Hasbro is eating miles per minute with sales of those, not
> > to mention how TMNT is reaping rewards for a until-relaunch Playmates toys is
> > commanding cash. Ban-Dai is still pounding out an annual supply of Power
> > Rangers for the hungry 5 year old masses, and going strong. Nobody indeed.
> > FYI, Hasbro recently released stock information, saying that most of their
> > increased profit in the toy world for 2003 was due to the Transformers line
> > which grew from already giant sized portions another 75% upward.
> What would be interesting to know is how well the Mega Blocks Turtles and
> Power Rangers lines are doing...
Depends where you look. In Western PA, sales appear to be steady, but not
overwhelming. I understand that the Power Rangers and other Bandai licenses not
yet available in North America are selling quite well in Asia.
But Aaron is a little off-base with BTR. Although I'm greatly impressed with
the brand, I'm bummed out that it appears destined for abandonment. I discussed
the brand (in my usual, concise fashion) here:
http://news.lugnet.com/off-topic/clone-brands/?n=2164
I would be surprised if Hasbro supports the brand much longer.
Dave!
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