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From: "Adam Murtha" <adammurtha@home.com> (...) Lego, I second this. Could someone who is in the know please give us some idea about the future of the minifig? Even a post saying that someone is looking into it would be a great start. Thank you, (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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I totaly agree with this. I, being 14 years old find the Lego sets of today quite basic and boring especially all these peices moulded together. I was looking through all my Lego product catalogues a couple of days ago and was amazed at how much (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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"Adam Murtha" <adammurtha@home.com> wrote in message news:G8670B.H6n@lugnet.com... (...) No. It's just a marketing term! regards lawrence (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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Amen brother! Testify! :-) Seriously though, I think you hit this one on the head. Lego won these awards, but didn't they also lose money last year or something? I think I remember reading something like that before. Weren't they shutting down a (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | NY Times article on strategy
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The New York Times had an article on TLC today focusing on the Bionicle line and TLC's positioning of this product as a form of "interactive" type "action figure" geared toward the 10 year old market - the age at which kids traditionally abandon (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego) !
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| | Re: Juniorization Lives, and comments on marketing strategy
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Long comments: I saw two guys today, when I was at Wal*Mart, they looked at a few models (from Revell) then looked at the legos. They scanned the sets, then turned back to the models an took one, and left. They both seemed interested in the legos, (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) [followups to lugnet.general] Hey, there's that branding thing again! TLC keeps saying it wants to be the strongest brand among families with children by the year 2005, yada yada yada yada yada, etc... I'm really starting to worry that what (...) (24 years ago, 2-Feb-01, to lugnet.dear-lego, lugnet.general)
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| | Re: Formal Letter to TLC?
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(...) Wow, the above was written last August. The more things change, the more they stay the same...? (I wonder if Brad still works at LEGO???) --Todd (24 years ago, 2-Feb-01, to lugnet.dear-lego, lugnet.lego.direct)
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| | Re: Juniorization Lives, and comments on marketing strategy
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"Dave Schuler" <orrex@excite.com> wrote in message news:G84z96.F1F@lugnet.com... (...) of (...) force (...) "And stop doing the things that got us voted toy of the century" "Right, now where is my foot? OK. Aim...." regards lawrence (24 years ago, 2-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) Yeah, that is baffling. It's like they're saying "We were the best toy of the century because we were the best in our niche, so now let's try to force ourselves blindly into someone else's well-established niche." Dave! (24 years ago, 2-Feb-01, to lugnet.dear-lego)
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