 | | Re: Juniorization Lives, and comments on marketing strategy
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Long comments: I saw two guys today, when I was at Wal*Mart, they looked at a few models (from Revell) then looked at the legos. They scanned the sets, then turned back to the models an took one, and left. They both seemed interested in the legos, (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) [followups to lugnet.general] Hey, there's that branding thing again! TLC keeps saying it wants to be the strongest brand among families with children by the year 2005, yada yada yada yada yada, etc... I'm really starting to worry that what (...) (24 years ago, 2-Feb-01, to lugnet.dear-lego, lugnet.general)
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| | Re: Formal Letter to TLC?
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(...) Wow, the above was written last August. The more things change, the more they stay the same...? (I wonder if Brad still works at LEGO???) --Todd (24 years ago, 2-Feb-01, to lugnet.dear-lego, lugnet.lego.direct)
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| | Re: Juniorization Lives, and comments on marketing strategy
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"Dave Schuler" <orrex@excite.com> wrote in message news:G84z96.F1F@lugnet.com... (...) of (...) force (...) "And stop doing the things that got us voted toy of the century" "Right, now where is my foot? OK. Aim...." regards lawrence (24 years ago, 2-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) Yeah, that is baffling. It's like they're saying "We were the best toy of the century because we were the best in our niche, so now let's try to force ourselves blindly into someone else's well-established niche." Dave! (24 years ago, 2-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) lol.. Well, what boggles my mind is they have a BETTER product concept and yet they reduce themselves to imitating lesser toys. -Tim (24 years ago, 2-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) Maybe at this rate they'll eventually start imitating LEGO. Dave! (24 years ago, 2-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) Funny how they try to imitate other toy companies - first it was imitate K'Nex with Znap - failed. Now its Playmobil. Gimme a break. -Tim (24 years ago, 2-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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"Tim Courtney" <tim@zacktron.com> wrote in message news:G84wF5.8qp@lugnet.com... (...) about (...) Isnt that called Playmobile? regards lawrence (24 years ago, 2-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) That's a fantastic point. I was out of my Dark Ages for five years (and 26 years old) before I'd ever even heard of Dacta. Admittedly, I'm not the best-informed consumer, but I'm not the dimmest, either. If I'd been aware earlier of this (...) (24 years ago, 2-Feb-01, to lugnet.dear-lego)
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