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(...) [followups to lugnet.general] Hey, there's that branding thing again! TLC keeps saying it wants to be the strongest brand among families with children by the year 2005, yada yada yada yada yada, etc... I'm really starting to worry that what (...) (24 years ago, 2-Feb-01, to lugnet.dear-lego, lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) I've been talking to a friend who believes just that. Its sick, really. What they're going to end up weakening is the association between their brand and quality products. And they'll end up saturating the market with their brand identity (...) (24 years ago, 2-Feb-01, to lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) Well, I'm concerned about it from the business angle as well. I mean, it's almost as if the folks at the top at TLC have decided that they've become bored with the whole show and want to cash out of the business in a few years. Who knows if (...) (24 years ago, 3-Feb-01, to lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) OMG, I'm still throwing up Bionickles... Could we then change the name of this site to BUGNET (Brick Users Group Network) and include MegaBloks and Tyco in the official breakdown of the newsgroups, and in the pop-up reference? =0P -- Richard (...) (24 years ago, 3-Feb-01, to lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) More interestingly, what would happen to the product line if TLC were bought by LUGNet in 2006... Everyone start saving your pennies :) Steve (24 years ago, 5-Feb-01, to lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) You're right, TLC at this point seems like a definite target for a takeover. This is harder since they are privately held, but people in the toy industry have to see that Lego is a brand and a firm that is struggling. But I don't think that (...) (24 years ago, 6-Feb-01, to lugnet.general)
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