Subject:
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Re: fan support
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Newsgroups:
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lugnet.dear-lego
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Date:
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Tue, 29 Feb 2000 17:49:00 GMT
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Viewed:
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1263 times
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Stephen F Roberts wrote:
> ...Luckily, Brad posted again so we all have the sneaking suspicion
> that LEGO is starting to listen to us, but just in case the 'Guys in
> Power (tm)' needed more evidence that AFOL's and local clubs are a
> vital part of the whole plan, all they need to do is check the S@H
> logs for today (2/28) and 2 weeks ago (2/14).
>
> ...Our local club (1), managed to 'liberate' a box of S@H cards from
> The Store in Potomac Mills (2). At our last two shows, we handed them
> out to anyone wandering by.
>
> ...Out of about 1500 or so starting, we have only about 50 left. Even
> if 60% of those cards get thrown away, that's still a few hundred
> people who are going to be calling and asking for catalogs. That is a
> few hundred new potential customers. (we started telling them to tell
> S@H that wamalug sent them... check to see how many times your
> operators heard that too).
>
> ...And to the one's that don't call, there were still hundreds of
> people who were newly inspired to want LEGO... I'm sure we could have
> sold at least 20+ Railway Expresses this past weekend alone to the
> families who never knew LEGO did trains and wanted to get a 'starter
> set'.
>
> ...On the whole, LEGO basically got big-time free advertising from a
> group of enthusiastic fans who the people could actually stop and talk
> to as opposed to an inanimate box or a non-interactive TV commercial.
> And we did talk to lots and lots of people. Families with kids, other
> AFOLs, other train-heads who never knew LEGO made trains, all kinds of
> people that got a chance to really see the kind of things LEGO can do.
>
> ...At _minimum_ I'd think sending all clubs a box of S@H cards would
> be a great way of at least starting to support us (3).
>
> 1) WAMALUG (wamalug.org (4))
> 2) We didn't think the store would mind, and we did help give out the
> cards, so it really was a good thing!
> 3) So we don't have to risk getting Buffie mad by taking things from
> her store.
> 4) tho our server is currently dead :-/
>
> ...you can go back to ignoring me now...
>
> wubwub
> stephen f roberts
> wildlink.com
> lugnet #160
Stephen,
I do hope some of the "LEGO Bigwhigs" (Peter Eio are you listening?) read
this. I've said long ago that we AFOLs are TLC's "LEGO Ambassadors at
Large".
Gary Istok
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Message has 1 Reply:
 | | Re: fan support
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| Gary Istok <gistok@umich.edu> wrote: <chop> (...) ...I long ago mentioned Games Workshop's 'Outrider Program' as a model that should be copied by LEGO. GW actively encourages and helps out local groups and individuals to go out and champion their (...) (25 years ago, 29-Feb-00, to lugnet.dear-lego)
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Message is in Reply To:
| | fan support
|
| ...Luckily, Brad posted again so we all have the sneaking suspicion that LEGO is starting to listen to us, but just in case the 'Guys in Power (tm)' needed more evidence that AFOL's and local clubs are a vital part of the whole plan, all they need (...) (25 years ago, 28-Feb-00, to lugnet.dear-lego)
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