Subject:
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Re: fan support
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Newsgroups:
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lugnet.dear-lego
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Date:
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Tue, 29 Feb 2000 19:35:33 GMT
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Reply-To:
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wubwub@!NoMoreSpam!wildlink.com
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Viewed:
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1430 times
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Gary Istok <gistok@umich.edu> wrote:
<chop>
> >
> > ...On the whole, LEGO basically got big-time free advertising from a
> > group of enthusiastic fans who the people could actually stop and talk
> > to as opposed to an inanimate box or a non-interactive TV commercial.
> > And we did talk to lots and lots of people. Families with kids, other
> > AFOLs, other train-heads who never knew LEGO made trains, all kinds of
> > people that got a chance to really see the kind of things LEGO can do.
> >
> > ...At _minimum_ I'd think sending all clubs a box of S@H cards would
> > be a great way of at least starting to support us (3).
> >
> > 1) WAMALUG (wamalug.org (4))
> > 2) We didn't think the store would mind, and we did help give out the
> > cards, so it really was a good thing!
> > 3) So we don't have to risk getting Buffie mad by taking things from
> > her store.
> > 4) tho our server is currently dead :-/
> >
> > ...you can go back to ignoring me now...
> >
> > wubwub
> > stephen f roberts
> > wildlink.com
> > lugnet #160
>
> Stephen,
>
> I do hope some of the "LEGO Bigwhigs" (Peter Eio are you listening?) read
> this. I've said long ago that we AFOLs are TLC's "LEGO Ambassadors at
> Large".
...I long ago mentioned Games Workshop's 'Outrider Program' as a model
that should be copied by LEGO. GW actively encourages and helps out
local groups and individuals to go out and champion their products in
stores, malls, conventions, wherever.
...It is one thing to look at a box and read a magazine, but a totally
different ball-game when someone knowledgable and enthusiastic stands
in front of you and tells you why one set is great or just shows the
things that can be done with different sets (and I guarantee you AFOLs
are far more enthusiastic and knowledgable than your run-of-the-mill
teenager in the local toy store :-).
...An AFOL group setting up a display in a mall for a day would likely
cause more LEGO sales than any number of LEGO TV, print and radio
commercials. And it takes so little for them to just help out a little
(sending us boxes of S@H cards and current catalogs)... sigh...
...I just wish I would have thought of it enuf in advance to get a
'tell them WAMALUG sent you' rubber stamp to put on the back of the
cards... 300 ppl calling in and saying that would likely get someone's
attention.
...you can go back to ignoring me now...
wubwub
stephen f roberts
wildlink.com
lugnet #160
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Message is in Reply To:
 | | Re: fan support
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| (...) Stephen, I do hope some of the "LEGO Bigwhigs" (Peter Eio are you listening?) read this. I've said long ago that we AFOLs are TLC's "LEGO Ambassadors at Large". Gary Istok (25 years ago, 29-Feb-00, to lugnet.dear-lego)
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