LEGO SYSTEM Castle : 9717


Castle / 9717	9716 \| 9718

Subject:	Re: True Harry Potter Pics...and I feel sick!
Newsgroups:	lugnet.harrypotter, lugnet.castle
Date:	Thu, 28 Jun 2001 21:26:19 GMT
Viewed:	44 times

In lugnet.harrypotter, Paul Sinasohn writes: > That's us, plus all the robotic folks who bought the Mindstorms stuff as a > novelty experiment. > > And any company that caters to 10% of its customers won't be in business too > long. :-) Actually, that's not really true. I've spoken on this before, but the best analogy I have so far is between us to heavy alcohol users. Alcoholics are only 10% of the *customers* for alcohol-related companies, but they consume 50% of the alcohol created. I'm not claiming that lego addiction is comparable to alcohol addiction in he sense that it's bad (1), just that us adults can afford to, and *will*, buy more than the children market if we are being catered. The data you have there - are you sure it said 10% of *lego* was *bought* by adults? Or was it 10% of customers? Plus, how does TLC know, if adults are buying products in stores and such? It's just an estimate. Might be *very* wrong. Additionaly, I am willing to argue ferociously that if lego catered us, their heavy users, they would be way out of their financial troubles by now. Does that make sense? -Shiri (1) That's a matter of opinion, and I'm not getting into that discussion! Shoo, shoo!

Message has 3 Replies:

		Re: True Harry Potter Pics...and I feel sick!
(...) Keep in mind the Pareto (sp?) Principle. Or the 80/20 rule. 20% of your clientele purchases 80% of your product. So, does the 10% presented above equal 50% of the 20% Pareto concept? Or is that 10% of the 20% (in essence 2% of total (...) (23 years ago, 28-Jun-01, to lugnet.harrypotter, lugnet.castle)

		Re: True Harry Potter Pics...and I feel sick!
(...) No doubt about it. We know the product. We like the product. We buy the product. Everything we have asked for from Lego Direct/TLC, however poorly they have implemented it, has exceeded expected demand. I think someone was noting the other day (...) (23 years ago, 28-Jun-01, to lugnet.harrypotter, lugnet.castle)

		Re: True Harry Potter Pics...and I feel sick!
(...) <SNIP> Not a good anaolgy at all, as the alcohol abuse may be biologically caused. There is no biological withdrawal pain for stopping Lego purchaes. (...) This is the post i was thinking of, judge for yourself :-) (URL) (23 years ago, 29-Jun-01, to lugnet.market.theory)

Message is in Reply To:

		Re: True Harry Potter Pics...and I feel sick!
(...) I'm glad they arrived OK. I remember that Lego said in 1998 or '99, whichever year Mindstorms came out, that 10% of Lego was bought by adults for themselves. That's us, plus all the robotic folks who bought the Mindstorms stuff as a novelty (...) (23 years ago, 28-Jun-01, to lugnet.harrypotter, lugnet.castle)

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