Subject:
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Re: Official vs. unofficial LEGO postings
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Newsgroups:
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lugnet.admin.nntp, lugnet.lego.direct
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Date:
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Sat, 17 Mar 2001 21:26:41 GMT
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Reply-To:
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johnneal@uswestANTISPAM.net
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Viewed:
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2814 times
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I'm weighing in here on Frank's post because I think he's onto some good ideas.
I think Todd is on to some good ideas, too, and here's why I think so.
The beauty of .lego.direct is that it is a place where we *know* TLC (LD) is
listening. Unfortunately, this NG has become very noisy with so much drivel that
it almost makes it not worth monitoring (from my POV). And it makes it harder
for LD to monitor as well. This NG definitely needs shaping up. I like the idea
of having specific places where I *know* direct communication between AFOLs and
TLC takes place.
Having said that, I think that Todd is over-reacting to the idea that TLC is
conducting too much official business inside of LUGNet. When I see Jake making
an announcement about a discontinued set, or Tomas updating info on Bionicle, I
see it as a *service* to fans of their products, not attempts to increase sales.
TLC would do just fine thank you very much if LUGNet disappeared tomorrow. As
others have said, we are already hooked on their product, so why would they
bother to "preach to the choir"? It doesn't wash if you think it is about money.
Although TLC is a huge and impersonal corporation, it has a very human face--
LEGO Direct. I have met these folks and they are good people. And they really
*do* love the brick and have reached out to AFOLs in a gesture of cooperation and
good will. Yeah, I know it's not completely altruistic, but it's not "just
business", either. We have a situation here that I'm not sure could be any more
ideal-- heck, we've got the ear of a vice-president at TLC for crying out loud!!!
In sum, I like the idea of knowing where I will be able to find correspondences
from LD, and I intensely dislike the idea of alienating them in any way (perhaps
this whole matter might have been resolved between Todd and LD off-line?). As
much as I think Billund is clueless in terms of marketing strategy, I think LD is
nuts on. And although LD represents TLC, they are doing their own thing in terms
of marketing and whose efforts should be supported by us, because they are trying
to give us what we want (for a change). I happen to believe that the success of
LD will be the ultimate rudder to steer TLC back on course.
Now it's back to building (with the 1,000s of bulk bricks I have ordered from
LD:-)
John
Frank Filz wrote:
> I'd recommend lugnet.lego.shop.announce (or just lugnet.lego.shop -
> though that might invite discussion about LEGO shopping avenues.
>
> Hmm, I just had an idea. Set one or more lugnet.lego.xyz.announce
> groups, which only TLC can post to. Then have a sister lugnet.lego.xyz
> group where anyone can post. To make it a little easier on the TLC
> employees, automatically cross-post lugnet.lego.xyz.announce postings to
> lugnet.lego.xyz, and set follow-ups there. This would make it trivial to
> find the wheat among the chaff (just pop into the .announce group
> instead of the group above it), yet allow follow-up discussion to flow
> naturally. If a TLC employee wants to respond to something in
> lugnet.lego.xyz which they feel is important that everyone see, they can
> easily add the .announce group to the posting also.
>
> Groups which I could see in this vein:
>
> lugnet.lego.shop - discussion about shopping through TLC owned or
> franchised businesses (I don't think they have any franchises yet, but
> might as well put it in the charter and then if they ever do have them,
> the charter need not change)
>
> lugnet.lego.contests - discussion about contests being run by TLC
>
> lugnet.lego.promo - discussion about promotions (this one may not see
> much traffic from TLC)
>
> lugnet.lego.legoland - discussion about the theme parks
>
> lugnet.lego.direct - discussion about other ways in which TLC is
> interacting directly with customers, a place to talk about TLC providing
> stuff for events, a place to talk about things like the Train Summit,
> etc.
>
> lugnet.lego.new-products - a place to talk about upcoming and current
> sets etc. (this would be where you would ask questions about the
> Bionicle masks for example)
>
> lugnet.lego.history - a place to ask about old stuff (we haven't seen
> much from TLC in this area yet but I'd LOVE to see someone at TLC go
> back and dig into their records to answer a "Dear Gary" type question.
> This would also be a nice group to focus that kind of discussion in even
> if it is mostly fan to fan.
>
> The last one points out one advantage I see with this structure. It
> doesn't limit fan to fan communication, yet allows an easy way to hear
> TLC's official wisdom. My list of groups is just a starting place, I
> could see more groups, I could see fewer (though I would like to see
> lugnet.lego.shop separate). If lugnet.lego.shop.announce replaces
> lugnet.announce.lsahs, I would also allow the folks allowed to post to
> lugnet.announce.lsahs to post to lugnet.lego.shop.announce so that the
> weekly Shop at Home specials can continue to be easily found, yet be
> posted by a fan (until such a time as TLC decides to start posting them
> themselves).
>
> Cross posted to lugnet.lego.direct to give TLC employees the opportunity
> to share any thoughts they might have on this.
>
> Frank
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