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Subject: 
Re: Has Lego begun producing "war toys"?
Newsgroups: 
lugnet.general
Date: 
Fri, 25 Jan 2008 19:29:12 GMT
Viewed: 
6066 times
  

In lugnet.general, Frank Filz wrote:

   It’s funny how it’s ok for kids to play at cowboys and indians (well, not so much the indians part any more) and pirates, both of which are genres that glorify killing and lawlessness. On the other hand, war (especially WWII which LEGO has had the most resistance to), which sure isn’t very pretty, does have some positive sides to it (ok, so it does take an agressor, but we usually don’t celebrate the aggressor the way we do with pirates).

Playing war is fantasy. It is, boiled to its essence, acting out the struggle between good and evil. Generally speaking, fantasy works well the more removed it is from reality. Space wars work great. The distant past works well, too. What doesn’t work so well is contemporary scenarios of conflict-- they just strike too close to home. The pain of WWI & WWII for Europe is not removed enough from reality for comfort and therefore taboo, especially for the Danish toymaker.

My .02,

JOHN

   
         
   
Subject: 
Re: Has Lego begun producing "war toys"?
Newsgroups: 
lugnet.general
Date: 
Sat, 26 Jan 2008 00:01:47 GMT
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(details)
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In lugnet.general, John Neal wrote:
   Playing war is fantasy. It is, boiled to its essence, acting out the struggle between good and evil. Generally speaking, fantasy works well the more removed it is from reality. > JOHN

Thanks John, I think you put to words what many folks feel, but can’t articulate. In the US, WWII, has already reached the level of “myth” for most kids. This is of course an unfortunate by product of a collective refusal to honor history, but that’s a whole other can-o-worms.

I think LEGO has correctly judged that US customers at least will not mind buying Nazis (un-swastica-ed, but nazi’s nonetheless) to be defeated by the dashing Dr. Jones. WWII is long over and the culture collectively decided that fighting was the right choice. It is easy to mythologize a war when the agressor and loser was the Nazis.

LEGO could probably not want to try to get away with making modern military equipment. Such equipment would stir up -in parents- reminders of Vietnam, Iraq, Afganistan, and countless other wars around the world that are much more vivid in recent memory, and where good/evil, success/failure are not universally agreed upon. These wars are harder to mythologize.

Clearly LEGO is not making MI Abrahms’ and Apache’s, and it’s nearly impossible for me to imagine them doing so. However, a year ago I would have said the exact same thing about jeeps with guns, technicals, Wermachtt troopers and fighter jets.

   
         
     
Subject: 
Re: Has Lego begun producing "war toys"?
Newsgroups: 
lugnet.general, lugnet.build.military
Followup-To: 
lugnet.build.military
Date: 
Sat, 26 Jan 2008 01:55:33 GMT
Viewed: 
13672 times
  

   Clearly LEGO is not making MI Abrahms’ and Apache’s, and it’s nearly impossible for me to imagine them doing so. However, a year ago I would have said the exact same thing about jeeps with guns, technicals, Wermachtt troopers and fighter jets.

A crying shame really, since WW2 models precisely like those would guarantee them my money.

ESPECIALLY M1 Abrahms and Apaches! (Aircraft carriers would rock, too)

   
         
   
Subject: 
Re: Has Lego begun producing "war toys"?
Newsgroups: 
lugnet.general
Date: 
Sun, 29 Jun 2008 07:12:50 GMT
Viewed: 
7370 times
  

I agree with Karl. It makes a big difference which war is being represented. Indiana Jones provides a perfect opportunity to provide vehicles from World War II and the Cold War. LEGO will find them appropriate for their audience for exactly the same reason Speilberg found them appropriate for his audience. There is very little debate remaining on whether or not the Nazis or the Communists were bad guys.

A really bold move would be a Civil War theme. There wouldn’t be many vehicles to model, but there would be ships and buildings, minifigs and horses. It would probably look a lot like the Wild West themes. Modeling Civil War battlefields is a popular hobby among adults, but I don’t think kids are into it.

As far as the new Agents theme being a war toy, it really didn’t strike me that way. It seems a lot more like a James Bond type fantasy theme with completely fictional villains, like Batman and Star Wars.

And as far as coming up with a military-like space theme, I think Star Wars fills that role quite adequately. The good guys call themselves the Republic, and the bad guys call themselves the Empire.

Maybe an ancient Roman theme isn’t entirely out of the question. Playmobile has one.

   
         
     
Subject: 
Re: Has Lego begun producing "war toys"?
Newsgroups: 
lugnet.general
Date: 
Mon, 30 Jun 2008 14:49:53 GMT
Viewed: 
7916 times
  

In lugnet.general, Erin Howarth wrote:
   I agree with Karl. It makes a big difference which war is being represented. Indiana Jones provides a perfect opportunity to provide vehicles from World War II and the Cold War. LEGO will find them appropriate for their audience for exactly the same reason Speilberg found them appropriate for his audience. There is very little debate remaining on whether or not the Nazis or the Communists were bad guys.


Since the start of this thread, I have had a chance to examine the second wave of Indiana Jones sets and the entire Agents line in person and now might be a good time to revisit this thread. It seems like LEGO has a fairly obvious new policy.

Licensed lines: LEGO war toys in licensed lines are probably here to stay. I doubt we will see many, if any, armored vehicles and the like (though who knows), and it is likely that the “wars” will continue to be the ones with obvoius good-guys and bad-gusys. That said, LEGO has clearly been shown the profibability of portraying jeeps, machine guns soldiers in uniform.

LEGO lines: It’s pretty clear that outside of Licenses, LEGO is sticking hard to fantasy or historical (100 or more years ago) fighting only. Having the chance to see the agents line in person made them seem much less “military” than in previews. It’s pretty clear that there are guns and fights, but like (perhaps even more so than) the dino-fighters and exo-force, of the past, it’s pretty well confined to a clever cartoony fantasy environment with little real combat. Even the new castle lines, with clearly deliniated good vs. evil and dwarfs, trolls and “orcs” seem further removed from actual historical combat than sets from the Classic Castle era.

All in all, I think it’s a nice balance. Clearly LEGO’s position on “war” toys has shifted somewhat, but it’s nice to see that they seem to be taking their time and giving serious thought to the shift and it’s implications.

   
         
   
Subject: 
Re: Has Lego begun producing "war toys"?
Newsgroups: 
lugnet.general
Date: 
Sun, 15 Jan 2012 18:08:31 GMT
Viewed: 
19099 times
  

In lugnet.general, Erin Howarth wrote:

   A really bold move would be a Civil War theme. There wouldn’t be many vehicles to model, but there would be ships and buildings, minifigs and horses. It would probably look a lot like the Wild West themes. Modeling Civil War battlefields is a popular hobby among adults, but I don’t think kids are into it.

Whose civil war would you choose?

Tim

   
         
   
Subject: 
Re: Has Lego begun producing "war toys"?
Newsgroups: 
lugnet.general
Date: 
Mon, 16 Jan 2012 00:00:28 GMT
Viewed: 
19380 times
  

In lugnet.general, Tim David wrote:
   In lugnet.general, Erin Howarth wrote:

   A really bold move would be a Civil War theme. There wouldn’t be many vehicles to model, but there would be ships and buildings, minifigs and horses. It would probably look a lot like the Wild West themes. Modeling Civil War battlefields is a popular hobby among adults, but I don’t think kids are into it.

Whose civil war would you choose?

Tim

War of the Roses

Tim

   
         
   
Subject: 
Re: Has Lego begun producing "war toys"?
Newsgroups: 
lugnet.general
Date: 
Mon, 16 Jan 2012 16:44:58 GMT
Viewed: 
19375 times
  

No no, clearly he means the Dutch Revolt with cavalry charges and great siege works throughout the Low Countries. The lawlessness and danger of the “Wild West” but with better clothes and swords!

   
         
   
Subject: 
Re: Has Lego begun producing "war toys"?
Newsgroups: 
lugnet.general
Date: 
Mon, 16 Jan 2012 21:20:04 GMT
Viewed: 
20028 times
  

In lugnet.general, Ted Godwin wrote:
   No no, clearly he means the Dutch Revolt with cavalry charges and great siege works throughout the Low Countries. The lawlessness and danger of the “Wild West” but with better clothes and swords!

That’s a line I could get behind!

Tim

   
         
   
Subject: 
Re: Has Lego begun producing "war toys"?
Newsgroups: 
lugnet.general
Date: 
Tue, 17 Jan 2012 07:53:26 GMT
Viewed: 
19955 times
  

Tim Gould wrote:
In lugnet.general, Ted Godwin wrote:

No no, clearly he means the
<http://en.wikipedia.org/wiki/Dutch_Revolt Dutch
Revolt> with cavalry charges and great siege works throughout the Low
Countries. The lawlessness and danger of the "Wild West" but with better
clothes and swords!

:-)

That's a line I could get behind!

Well, it isn't one you would like to be in front of. ;-)

Play well,

Jacob
--
Bregnerod Transit Authority - Moving mini-figs:
                        http://lego.sparre-andersen.dk/BTA/

   
         
   
Subject: 
Re: Has Lego begun producing "war toys"?
Newsgroups: 
lugnet.general
Date: 
Tue, 17 Jan 2012 16:30:24 GMT
Viewed: 
20332 times
  

In lugnet.general, Jacob Sparre Andersen wrote:

   Well, it isn’t one you would like to be in front of. ;-)

Click here and press the button!

JOHN

 

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