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Last fall I was commissioned by the Toronto Star to do a live one day build as
part of a promotion (new sales feature they were launching) at a conference
hosted by Strategy Magazine at the Sheraton Hotel (downtown Toronto).
More pics here.
Back Story...
Prior to the event, I designed a few concepts. After the newspaper box was
decided on, I mocked up an incomplete version for approval.
I drove down to the hotel the night prior with boxes full of mostly blue basic
brick (plus few other bricks and few base plates) plus my mental plan and the
mosaic parts pre-made.
The following morning, I set up and panic set in. Apparently in my rush to pack,
I had left a base plate and some blue plates at home (a good three hours away).
I placed a call to Chris and he came to my rescue, bringing me the parts I was
missing. I can not thank him enough.
I soon got to work, slowly before the attendees eyes the Toronto Star Box
appeared from the mass of blue bricks. By the end of the day, an actual paper
was placed in the opening “glass” door.
My favourite part of this construction is the Lego “chain” that slides thru
holes in the back to affix it to its desired location and the chrome lock that
closes the money box.
What I was building was to be a surprise, and many people made comments and
questions (similar to the ones we get at shows) and halfway through some were
catching on. By far, the best compliment I received was from this one women “Oh
wow, I had seen you building all day, but when I turned the corner I was shocked
to see the had set up a Star Box. It was only upon coming closer that I realized
that it was the piece you were building.”
I’d like to thank the Toronto Star for this opportunity for working with them.
Janey “Red Brick”
P.S. This is the second time that I know of that the Star has worked with AFOLs
for promotion. A number of years back some members of rtl did the Logo in brick
which, and was featured on the Saturday paper.
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Message has 2 Replies:
 | | Re: Toronto Star Box
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| (...) snip the Back Story... (...) yeah, you're on a roll! this moc is awesome and fooled more than person in the crowd! well built, as usual, janey. keep showing us what you've got! ;) -§ deborah § (16 years ago, 19-Mar-08, to lugnet.org.ca.obb, FTX)
| | | Re: Toronto Star Box
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| In lugnet.announce.moc, C. L. GunningCook wrote: (snip) (...) You are VERY welcome. And for the record, the bricks I donated to the cause can be seen in the image. they were the blue ones, just to the left of the logo. :) Chris (16 years ago, 19-Mar-08, to lugnet.org.ca.obb, FTX)
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