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In lugnet.castle, Richard Noeckel writes:
> Wouldn't it be hard to create a train large enough for those silly Belville
> characters. Also, I would have never thought that if Lego purchased a
> licensing agreement for Harry Potter ($$ Expensive to buy the rights$$) that
> it would invest in such a low profile and gender specific set as Belville.
Agreed. It depends on how Warner Bros. feels about Lego interpretation of the
work. Warner seems to have most of the domestic (U.S.) merchandising for HP
tied up with some sort of an agreement to approve or disapprove licensed items
based on whether or not they compliment their "vision" of the work.
Knowing the management team of the consumer products division at Warner, it is
likely that a minifig representation of the characters will NOT be to their
liking, lacking the necessary scale to suggest the desired details for each
character. If TLG has to go back to the drawing board, in lieu of risking loss
of the franchise, they might come back with a Belville-scale solution,
which I would hate.
And the characters wouldn't be Belville characters, they would be Harry Potter
characters made in the Belville scale, using many of the pre-existing Belville
elements already available (brooms, cauldrons, castle components, black cats,
etc...).
Now, please understand that I would INFINITELY prefer a minifig scale for the
HP series. Whoever mentioned the success of the Star Wars line earlier in this
thread was right. But understand that Lego is also looking to expand it's
own franchises (Technic, Belville, Duplo, etc.) as well. Star Wars has been
successful for them, but it's also been an EXPENSIVE undertaking (licensing,
dealing with LFL QA group, etc.), one that is probably just now starting to pay
off. They've managed to keep costs down by leveraging existing elements, and
only introducing a few custom elements in the process. Most of the Star Wars
specific customization has been in the colorization or silk-screening of
existing elements. There are probably less than 50 custom-molded Star Wars
elements that have been introduced (Jar-Jar head, helmets or hairpieces, etc.).
So, we'll see where it goes in a year or so...
- Sean
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Message is in Reply To:
 | | Re: Harry Potter speculation
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| (...) "leaning in the Belville direction" ??? ?Really? --What do you base that on? Wouldn't it be hard to create a train large enough for those silly Belville characters. Also, I would have never thought that if Lego purchased a licensing agreement (...) (24 years ago, 4-Jan-01, to lugnet.castle, lugnet.trains, lugnet.dear-lego)
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