Subject:
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Re: Santa Fe Super Chief A0001 on eBay
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Newsgroups:
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lugnet.trains
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Date:
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Wed, 3 Apr 2002 23:06:10 GMT
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Viewed:
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587 times
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"Could these auctions make LEGO more profitable?" - Josh
Great point Josh! No, certainly not. Even if they sell for $1000 each,
that's $5k. Compared to their bottom line that's far below their accounting
rounding error.
In fact I think it's terrible to dangle this in front of poor kids like
this. I recall dreaming about getting a new set at regular MSRP, but this is
clearly out of reach. Kids buying power can't compete with an adults,
especially an AFOL. Someone with deep pockets will get these. Is that what
LEGO is trying to promote?
I wonder what the motivation here is anyway?
Perhaps a lottery, one entry per person via the web. How about an essay
contest on a topic like, um, trains. Or a train theme based building contest.
Anything that isn't based on $$$ or the most obsessed.
Wait a minute, I think I got it.
LEGO is trying to establish collectivity of their product. That makes a lot
more sense.
SteveB
In lugnet.trains, Josh Baakko writes:
> In lugnet.trains, Rick Clark writes:
> > Sweet display stand. Nice job, LEGO.
> >
> >
> > Up to $360 (opening was $50) in the first 12 hours. 9.5 days to go. (!)
> >
> > Rick C.
>
> Could these auctions make LEGO more profitable?
> Josh
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Message has 3 Replies:
 | | Re: Santa Fe Super Chief A0001 on eBay
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| (...) I bet the winner of this auction will truly want it more than any other bidder. As for "poor" kids, should everything they might want be within their reach? Isn't it good to have some things you really want that you can't have? Even adults (...) (23 years ago, 4-Apr-02, to lugnet.trains)
| | | Re: Santa Fe Super Chief A0001 on eBay
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| (...) I have to disagree. A kid wanting to play doesn't care if the set is numbered 1 or 1,000,000. They could order the set from S@H for the MSRP. Only collectors truly care about getting set number 1, or original releases, or MISB, or whatever. (...) (23 years ago, 4-Apr-02, to lugnet.trains)
| | | Re: Santa Fe Super Chief A0001 on eBay
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| (...) Selling the 10 of them at $5,000 each isn't going to put a huge smile on any accountant's face. This little experiment isn't about making money, though I'll be honest I can't figure out why they're doing it. (...) The practice is a gimic that (...) (23 years ago, 7-Apr-02, to lugnet.trains)
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