Subject:
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Re: I've got mine (too)!!!
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Newsgroups:
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lugnet.trains
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Date:
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Thu, 21 Feb 2002 23:02:30 GMT
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Viewed:
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1115 times
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In lugnet.trains, John Neal writes:
>
>
> Mike Walsh wrote:
>
> > Do we know for a fact that LEGO paid for a license or did they just have to
> > get permission from BNSF? I read the transcript of Brad's talk at
> > BricksWest but don't recall how this was phrased.
>
> Oh, I doubt that they paid anything to do it-- they just were covering their
> bases. There's got to be some unwritten rule (maybe it is written somewhere)
> allowing model railroad set manufacturers to reproduce train logos new and
> old. Why object to free advertising? And if you did, how would that reflect
> on your company in the eyes of enthusiasts?
It varies. If you read rec.models.railroad you will find that some lines are
quite willing to work with hobbyists (Norfolk Southern, for example) and
others are quite tight (Union Pacific, for example)... which is why I say in
my MTW-2001 literature that the schemes are "inspired by", rather than
actual (even though I have explicit permission for some of them)
Union Pacific really doesn't care (in my view) what enthusiasts think of
them.... or not very much anyway. They feel they don't really have to,
they're that good. Whether this is unbridled arrogance and hubris from an
industry that isn't well loved or a realistic assessment? Some of each.
It should be noted that there is a certain mentality among many US
professional railroaders that most railfans (rail nuts in their parlance)
are foamers who are nothing but trouble. (I was on a project with a bunch of
ex railroaders recently and this very topic came up). That's the rank and
file view but sometimes it becomes the corporate view as well.
ATSF and the successor BNSF are maybe a bit better at realising they have
valuable, leveragable brand and that this set is a win/win...
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Message is in Reply To:
 | | Re: I've got mine (too)!!!
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| (...) Oh, I doubt that they paid anything to do it-- they just were covering their bases. There's got to be some unwritten rule (maybe it is written somewhere) allowing model railroad set manufacturers to reproduce train logos new and old. Why (...) (23 years ago, 21-Feb-02, to lugnet.trains)
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