Subject:
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Re: killing off technic
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Newsgroups:
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lugnet.technic
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Date:
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Thu, 14 Mar 2002 13:27:45 GMT
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Viewed:
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964 times
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Yes, but one only need look at Gallidor or whatever it is to see that they
don't understand what "lost focus" means. Plus software, watches, etc.
It is clear that the marketing people think they have to go after this "new
kind of kid" who isn't interested in building. A total myth, of course.
But one that is easy to "prove" if you already are of that opinion.
--Jack Gregory
Rob Reed <robert_hilman@hotmail.com> wrote in message
news:GsyGyA.LGz@lugnet.com...
> This is a quote from an article in Business 2.0 [October 2001]:
>
> http://www.business2.com/articles/mag/0,1640,16981|2,00.html
>
> "As a private firm, Lego doesn't have to explain itself to anyone in the
> outside world, but in March the company issued a press release announcing
> that it had had a lousy year in 2000, losing roughly $130 million. It
> admitted that it had "lost focus" because of side businesses like its
> Legoland theme parks. Now, company executives say, Lego is getting back to
> its core business of making toys."
>
> Most of the rest of the article focuses on Mindstorms and hackers et al, • but
> it is both depressing and encouraging to see that the company seems to
> understand that its core mission has been diluted - and therefore is • hurting
> the bottom line. Let us hope that 'getting back to the core business of
> making toys' means that they don't underestimate the intelligence and
> imagination of kids young and old.
>
> Please, no more super extreme cyber turbo slammer machines...
>
> -rob
>
>
>
> In lugnet.technic, William Howard writes:
> > > particularly with the anticipation of looking at the latest
> > catalogues to see what lies in store, only to be unimpressed.
> >
> > Cars, cars, cars, cars, cars, bionicle (great parts, lousy idea), cars,
> > starwars (hated it the first time round when I was 14, and its not • getting
> > any better, just better hyped IMHO - he said donning flame-proof • clothing)
> > and more cars - oh I forgot a motorbike!
> >
> > Whatever happened to diggers, trucks, planes, helicopters, boats,
> > hovercraft, robots, et al? Compare the 1995 technic flyer with the new • lego
> > catalog and Technic has gone downhill faster than Eddie the Eagle • (Britains
> > hopes for ski-jumping success for those of you not of this isle!)
> >
> > > Bear in mind that I still think pieces like #2825 are "kind of new". • (!)
> > Wow! That's going back. I draw my "kinda new" line at the change from
> > non-notched to notched 2U axles!
> >
> > William
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Message is in Reply To:
 | | Re: killing off technic
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| This is a quote from an article in Business 2.0 [October 2001]: (URL) a private firm, Lego doesn't have to explain itself to anyone in the outside world, but in March the company issued a press release announcing that it had had a lousy year in (...) (23 years ago, 14-Mar-02, to lugnet.technic)
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