Subject:
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Re: LEGO Star Wars Sets are Record Setting!
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Newsgroups:
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lugnet.starwars
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Date:
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Fri, 18 Jun 1999 17:27:21 GMT
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Viewed:
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414 times
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D'oh!
That's not in response to Eric's post,
but to TLG.
Of course these sets are selling well:
1. They have great designs.
2. They are tied to a blockbuster movie - everytime
TPM is advertised on TV, print, radio - all SW toys are
basically advertised as well.
3. Great 'playability' for kids.
4. Cross collectible item for both SW and Lego Fans.
About the only way they could not have been great
sellers if they were 5 piece Town Jr. style sets.
The good thing about this- the profit motive of TLG
will have it try to repeat this success with other
sets. Now they just have to find another popular
culture theme to latch onto. (Hint: it's not Winnie the Pooh)
-- dave
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Message has 3 Replies:
 | | Re: LEGO Star Wars Sets are Record Setting!
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| (...) Well, I for one hope they figure out that part of the success of these sets is how well-designed they are. Almost no other liscence is going to generate the kind of sales Star Wars is... and I really do hope they *don't* start liscencing out (...) (25 years ago, 19-Jun-99, to lugnet.starwars)
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Message is in Reply To:
| | LEGO Star Wars Sets are Record Setting!
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| According to an article at (URL) , the Ep1 sets have set a LEGO record for most sets sold for a theme launch in a one month period. Combined with the Ep4-6 sets, LEGO SW sets have sold over a million in 3 months. Pretty darn cool. Also, I think the (...) (25 years ago, 18-Jun-99, to lugnet.starwars)
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