Subject:
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Re: Brickshelf problems?
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Newsgroups:
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lugnet.publish
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Date:
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Fri, 28 Jun 2002 16:54:00 GMT
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Viewed:
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2811 times
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In lugnet.publish, Pedro Silva writes:
> In lugnet.publish, Constantine Hannaher writes:
> > In lugnet.publish, Oliver Kutsche writes:
> > > "Constantine Hannaher" <channaher@netscape.net> wrote in
> > > news:GyFAJB.490@lugnet.com...
> > > > I completely did not grasp that there was anything LEGO about the image • other
> > > > than the blatant use of the red box trademark in the corner, to the extent • that
> > > > I went searching for a cooperative venture between the ice cream • manufacturer
> > > > and LEGO.
> > >
> > > Look closer. The ice cream is made of bricks. If we were only allowed to
> > > give each picture a comment I would have written that..
> > >
> > >
> > > ..oli
> >
> > Or if you had uploaded at least one image of the MOC by itself, instead of
> > inside a derivative work (term of art in the copyright field)...
>
> I must agree with Oliver on this point: the MOC would completely lose its
> interest if not inserted in the picture. I had the chance to see (and • download)
> the manipulated ad, and quite frankly I can't see why everyone is so
> concerned... It is highly unlikely the Ice cream company will feel their brand
> was in any way hurt.
> FTR, I just clicked on the thumb because I knew the Ice cream name, and got
> puzzled as to what the LEGO logo was doing on the ad. It was a nice surprise • to
> see the manipulation, very nice indeed. And I must confess it took me a while
> to figure out the "brickalization" of the Ice cream... :-)
> Would you give the proper value to this creation if you didn't know what was
> behind it? Would you have clicked on a thumb depicting a quasi-rectangular
> brown shape?
>
>
> Pedro
Let's try that again:
Or if you had uploaded at least one image of the _(_MOC by itself_)_, [instead
of] _in addition to its placement_ inside a derivative work (term of art in the
copyright field)...
On the other hand, in view of the tangled multinational web of laws on
copyright and trademark infringement and potential rights of parody and satire
and exposure of the host to contributory infringement, there are two companies'
reputations at risk in this manipulation, not just one. Would I have clicked on
a thumb depicting a girlfriend fondling an ice cream bar MOC? Probably. So it
is not fair to say that trademark and copyright infringement is needed to draw
interest to a rendition in LEGO of a real-world object now made possible
through the wider variety of brown pieces.
Constantine
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Message has 1 Reply:
 | | Re: Brickshelf problems?
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| (...) That I do understand, and agree. As an addition, it would definately make sense. (...) Yes, I realized that when I hit post - I keep forgetting LEGO is very brand-aware... :-) It might have been advisable to include a disclaimer, in tiny (...) (23 years ago, 28-Jun-02, to lugnet.publish)
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Message is in Reply To:
| | Re: Brickshelf problems?
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| (...) I must agree with Oliver on this point: the MOC would completely lose its interest if not inserted in the picture. I had the chance to see (and download) the manipulated ad, and quite frankly I can't see why everyone is so concerned... It is (...) (23 years ago, 28-Jun-02, to lugnet.publish)
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