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Subject: 
Re: Jake McKee's Speech: How LEGO Caught the Cluetrain
Newsgroups: 
lugnet.general, lugnet.lego, lugnet.people
Date: 
Thu, 3 Apr 2008 21:48:29 GMT
Viewed: 
2750 times
  
In lugnet.general, Tim Courtney wrote:
An industry buddy of mine sent me a link to this speech that Jake McKee gave at
the "There's a New Conversation" conference which, IIRC, highlighted 10 years of
the Cluetrain Manifesto. Jake tells a lot of the story of taking LEGO from a
company in 2000 that was almost hostile towards AFOLs to today where fans
participate in product development and there's open two-way communication.

I watched it last night. Jake did a great job illustrating what we all
experienced with the company over the last 8 or so years from the company's
side. I'll probably write up some thoughts on my own site from at a later date,
for now, enjoy the video:

http://blip.tv/file/697965

-Tim

That was a great presentation.. although I would have preferred Jake mentioned
the 2005 NMRA layout was actually 3500 square feet (75x50) as opposed to 75
square feet.  I know Jake's a busy guy, and he probably sees dozens of numbers
per day, so I'll give Jake a pass on that.  But, the presentation has a lot of
great points that make watching it quite worthwhile.

Scott



Message is in Reply To:
  Jake McKee's Speech: How LEGO Caught the Cluetrain
 
An industry buddy of mine sent me a link to this speech that Jake McKee gave at the "There's a New Conversation" conference which, IIRC, highlighted 10 years of the Cluetrain Manifesto. Jake tells a lot of the story of taking LEGO from a company in (...) (16 years ago, 3-Apr-08, to lugnet.general, lugnet.lego, lugnet.people) ! 

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