General Discussion : 54624


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Subject:	Re: Jake McKee's Speech: How LEGO Caught the Cluetrain
Newsgroups:	lugnet.general, lugnet.lego, lugnet.people
Date:	Sat, 5 Apr 2008 20:51:36 GMT
Viewed:	20798 times

In lugnet.general, Tim Courtney wrote: > An industry buddy of mine sent me a link to this speech that Jake McKee gave at > the "There's a New Conversation" conference which, IIRC, highlighted 10 years of > the Cluetrain Manifesto. Jake tells a lot of the story of taking LEGO from a > company in 2000 that was almost hostile towards AFOLs to today where fans > participate in product development and there's open two-way communication. > > I watched it last night. Jake did a great job illustrating what we all > experienced with the company over the last 8 or so years from the company's > side. I'll probably write up some thoughts on my own site from at a later date, > for now, enjoy the video: > > http://blip.tv/file/697965 Wow. Great recap of how far LEGO has come. Hopefully, they'll keep following this road. And I remember meeting Jake for the first time -- it was his first week at the company, he was running the video camera during the "LEGO CAD summit". :) Steve

Message has 1 Reply:

		Re: Jake McKee's Speech: How LEGO Caught the Cluetrain
(...) Was that his first week at the company? I know it was his first year, but I didn't know he was that new to TLC at the time. Somehow I don't think that's quite right but I could be fuzzy. I do remember the prototype Bionicles with the sticky (...) (17 years ago, 5-Apr-08, to lugnet.general, lugnet.lego, lugnet.people)

Message is in Reply To:

		Jake McKee's Speech: How LEGO Caught the Cluetrain
An industry buddy of mine sent me a link to this speech that Jake McKee gave at the "There's a New Conversation" conference which, IIRC, highlighted 10 years of the Cluetrain Manifesto. Jake tells a lot of the story of taking LEGO from a company in (...) (17 years ago, 3-Apr-08, to lugnet.general, lugnet.lego, lugnet.people) !

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