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Subject: 
Re: Jake McKee's Speech: How LEGO Caught the Cluetrain
Newsgroups: 
lugnet.general, lugnet.lego, lugnet.people
Date: 
Thu, 3 Apr 2008 22:59:06 GMT
Viewed: 
2825 times
  
In lugnet.general, Tim Courtney wrote:
An industry buddy of mine sent me a link to this speech that Jake McKee gave at
the "There's a New Conversation" conference which, IIRC, highlighted 10 years of
the Cluetrain Manifesto. Jake tells a lot of the story of taking LEGO from a
company in 2000 that was almost hostile towards AFOLs to today where fans
participate in product development and there's open two-way communication.

I watched it last night. Jake did a great job illustrating what we all
experienced with the company over the last 8 or so years from the company's
side. I'll probably write up some thoughts on my own site from at a later date,
for now, enjoy the video:

http://blip.tv/file/697965

-Tim

Thanks for sharing! It serves as a reminder of what has happened, and what can
happen.

Looking forward to reading your thoughts on it in due course.

Cheers

Richie Dulin



Message has 1 Reply:
  Re: Jake McKee's Speech: How LEGO Caught the Cluetrain
 
(...) It's taking me a while longer than expected, mostly because I'm working on what to highlight as there's so much that could be written about. I've picked a couple points in the Cluetrain Manifesto not covered in the speech and writing a piece (...) (17 years ago, 9-Apr-08, to lugnet.general, lugnet.lego, lugnet.people)  

Message is in Reply To:
  Jake McKee's Speech: How LEGO Caught the Cluetrain
 
An industry buddy of mine sent me a link to this speech that Jake McKee gave at the "There's a New Conversation" conference which, IIRC, highlighted 10 years of the Cluetrain Manifesto. Jake tells a lot of the story of taking LEGO from a company in (...) (17 years ago, 3-Apr-08, to lugnet.general, lugnet.lego, lugnet.people) ! 

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