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In lugnet.general, Dave Low writes:
> In lugnet.general, Kyle D. Jackson writes:
> > It's the same story in much of Canada. I suppose it could be called
> > "brand dilution" but it's somewhat inevitable if you're the most
> > recognized brand. And it could be a good thing, I think. LEGO claims
> > to be gunning for that title now...
> >
> > People call almost all building bricks "LEGO" because that's most
> > famous one that everyone identifies with.
> >
> > But back to the note I found from LEGO, it wasn't that they were
> > saying that people shouldn't call other brands "LEGO", that goes
> > without saying. It was that people shouldn't call actual LEGO
> > by "LEGOS". That's what I found was funny. Actually, I took it
> > from two points of view:
> > 1) I found it almost pathetic: "Please don't call us that it's
> > not really our name and we don't like it" :]
> > 2) It could even be a little "snooty": "You're not saying it
> > right! It's 'LEGO'!! Sheesh get it right..., you can't buy our
> > product anymore until you say it right" :]
>
> Lego/Legos creates brand dilution too, particularly in the usage "I bought these
> MegaBlok legos because they were cheaper, and fit with other legos."
>
> Think about God/gods. You talk about God, you're talking about the One Almighty.
> You talk about gods, you're contemplating various beings that share the
> attribute of divinity, with none of them "owning" the term "god".
>
> --DaveL
Actually, gods exsisted long before your "God" who, when you think about it,
stole the term. I personally don't think lego has anything to worry about. I
mean, Megabloks? I wouldn't be all that scared if was them.
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