MediaWatch : 933


MediaWatch / 933	932 \| 934

Subject:	"Lego tries for girls' block vote"
Newsgroups:	lugnet.general, lugnet.loc.uk, lugnet.mediawatch
Date:	Fri, 7 Feb 2003 13:07:07 GMT
Viewed:	292 times

A clipping someone gave me from the Daily Mail, not being a reader of it myself. Original article their copyright. "Lego tries for girls' block vote" LEGO is to launch a range of pink 'design' blocks just for girls. The 70-year-old toymaker will try for the first time to break into the girls' market with 'Clikits' - kits to make jewellery, fashion pieces and decorative items. The range will go on sale in August following four years of intensive research. Lego is still predominantly a male toy - 90 per cent of its customers are boys, but nearly half of all toys sold are for girls. The girls' range will cost from £2.99 to £29.99 for the 'ultimate design studio'. Jason J Railton

Message has 2 Replies:

		Re: "Lego tries for girls' block vote"
(...) Now, I've been unable to find the catalogue on brickshelf, but I'm certain Lego did something like this in the 70s with bracelets. Is someone able to confirm this? Peter (22 years ago, 7-Feb-03, to lugnet.general, lugnet.loc.uk, lugnet.mediawatch)

		Re: "Lego tries for girls' block vote"
(...) Rant begins. The whole thing is rather silly really. I had loads of lego when I was a kid (I am a 'girl' (perhaps more of a woman now) by the way if the name had not given you a clue) and all of my friends who were girls loved it and usually (...) (22 years ago, 7-Feb-03, to lugnet.general, lugnet.loc.uk, lugnet.mediawatch)

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