Subject:
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Re: LEGO® Group The world’s most reputable company of 2007
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Newsgroups:
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lugnet.mediawatch, lugnet.general
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Date:
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Fri, 25 May 2007 22:20:24 GMT
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Viewed:
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6396 times
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In lugnet.mediawatch, Todd Thuma wrote:
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In lugnet.mediawatch, Bryan Wong wrote:
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It’s interesting how the change they implemented around 2003/04 created a
huge schism within the AFOL community, but really had no major effect
whatsoever on how the average consumer views/viewed TLG. TLG probably lost
a lot of our trust because of that move, but by including us in their
product development, I’m sure they’ve started to win it back.
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Bryan,
Interesting choice of words, “schism.” Schism is often associated with the
division or split of great and permanent nature among religions or religious
sects. The Roman Catholic Church and the Eastern Orthodox Church is an
example of a great schism dating back to the 11th Century. By your choice of
words are you implying that your LEGO Religion has been divided greatly and
permanently from the company?
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Now that I think about it, “schism” may have been the wrong word. I didn’t
intend on making any religious implications. Perhaps “uproar” would be the
preferred word, or rift, because there’s definitely 3 camps: those who like the
change, those who don’t like the change but have learned to live with it
(majority), and those who remain in the past (myself). But let’s not get off
topic!
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Regardless, I do not believe your statement to be true. First, what change
are you referring too that was implemented in 2003/2004? Are you referring to
the change in the color Gray? I will confine my statements to that event as I
speak further. I think the change did cause a major effect among The LEGO
Group. The change they made for reasons known in part to us and in full by
them resulted in a broad concern among their adult fans. They were caught a
little, okay a lot, off-guard by this. TLG recognized from that point on that
major changes such as this would need to be preempted by a little marketing
in the future, the hallmark of any good company seeking to raise or restore
trust among its customers. So in essence average customer views played a big
role in helping TLG to be aware of our concerns about issues they had not
previously considered.
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Yes, I was referring to the colour change. You’re right, the incident helped
remind TLG the importance of taking our concerns into consideration - something
that other companies do very little, if any.
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Clearly, we, the AFOL community (and those TFOL and CFOL in this community),
have played a role in enabling TLG to acheive their #1 status. I intend to
celebrate their success with a large cup of Bick-O-Brick.
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Unfortunately, the closest LEGO store to me is over 2 hours away so I won’t be
able to celebrate as easily. :)
Regards,
-Bryan
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