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Subject: 
Re: Christmas has been cancelled
Newsgroups: 
lugnet.market.shopping, lugnet.market.theory
Date: 
Tue, 28 Aug 2007 20:23:42 GMT
Viewed: 
36 times
  
I heard that if LEGO couldn’t guarantee a certain amount of stock level by a certain date, then Sears has to make the decision to not include them in their catalog. I’m sure many people remember the amount of LEGOs on store shelves last December running VERY low. Sears may have taken last year’s Christmas season events into consideration, regardless of what LEGO promised them for this year, and skipped putting LEGO in the catalog for fear of supply running dry too early.

...Or it could be that since K-mart bought Sears, they’re imposing their marketing strategies on them. ; )

Of course, this is all rumor and speculation, hence the inclusion of the market.theory group in the thread.

David



Message has 1 Reply:
  Re: Christmas has been cancelled
 
(...) Its also important to note that due to the supply transition the LEGO group had to pick its focus this year and that focus is Wal-mart, Target and TRU. The idea is that LEGO will do all it can to keep those three accounts as well stocked as (...) (17 years ago, 29-Aug-07, to lugnet.market.shopping, lugnet.market.theory, FTX)

Message is in Reply To:
  Christmas has been cancelled
 
I cannot believe it, but it is true. I get home to see the Sears Wishbook. And just like I always do, I opened it up to the back and look at the toys. I think, what exclusive LEGO sets do they have this year. But... I could not find any LEGO at all (...) (17 years ago, 27-Aug-07, to lugnet.loc.ca) ! 

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