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 Marketplace / Theory / 2315
  Re: Question on Ep. 2 set releases
 
I would be very surprized if the EP II stuff does NOT show up in the retail stores, especially in time for christmas shopping. I imagine they will not show up right off the bat in order to generate demand. This is what's called "pull" marketing (...) (23 years ago, 13-Feb-02, to lugnet.market.theory)
 
  Re: Question on Ep. 2 set releases
 
(...) <snip> New product will generally show up in stores when the stores do stock/shelf resets. WM, KM & Target generally do one during late Aug or Sept. That is the big pre-christmas reset. WM (and KM I suppose) will do minor stock movement (...) (23 years ago, 13-Feb-02, to lugnet.market.theory)
 
  Re: Question on Ep. 2 set releases
 
(...) I would expect EP 2 stuff to hit the retail shelves to coincide with the movie release. That way any EP 2 advertising sells both the movie and the merchandising in one hit. However, there would be no reason not to sell it at S@H prior as (...) (23 years ago, 15-Feb-02, to lugnet.market.theory)
 
  Re: Question on Ep. 2 set releases
 
(...) going (...) to (...) I'm fairly certain that the movie licensing generally specifies how soon movie related products can be made available. I believe this came up with the Harry Potter sets, and it was something like not more then a month (...) (23 years ago, 15-Feb-02, to lugnet.market.theory)

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