Subject:
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Re: Question on Ep. 2 set releases
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Newsgroups:
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lugnet.market.theory
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Date:
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Fri, 15 Feb 2002 05:46:07 GMT
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Viewed:
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1181 times
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> However, there would be no reason not to sell it at S@H prior as people • going
> to S@H are presumably attracted to it primarily for being Lego, as opposed • to
> primarily being attracted primarily because it's EP2.
I'm fairly certain that the movie licensing generally specifies how soon
movie related products can be made available.
I believe this came up with the Harry Potter sets, and it was something like
not more then a month before the release.
Probably so people don't deduce plot points from the toys made avialable and
such.
Of course, from The Lego Company's perspective there is no reason not to.
Just that they may not be permitted to by the license.
Troy
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Message is in Reply To:
 | | Re: Question on Ep. 2 set releases
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| (...) I would expect EP 2 stuff to hit the retail shelves to coincide with the movie release. That way any EP 2 advertising sells both the movie and the merchandising in one hit. However, there would be no reason not to sell it at S@H prior as (...) (23 years ago, 15-Feb-02, to lugnet.market.theory)
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