 | | Re: Fed UP!!!!!!!!
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| (...) As well, for me, another factor is that TLC ahsn't lost this AFOL as a purchase source. Actually, I'm buying more right from TLC and less from garage sales/newspaper adds due to the convenience/don't have to clean 'em issue. Dave K (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
| | | | | Re: Fed UP!!!!!!!!
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| (...) I remember Brad saying at BF03 that it was 5% of sales. However, much of those sales are at Walmart, Kmart, Target - which doesn't collect stats on who the customer is or for whom the customer is buying (adults for kids vs. adults for adults). (...) (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
| | | | | Re: AFOLs as a % of sales
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| (...) And they'd be doing everything we ask for, instead of just doing a lot of the things we ask for. (Pick-a-Brick, bulk packs, Legends, etc...) JohnG, GMLTC (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
| | | | | Re: Fed UP!!!!!!!!
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| (...) Pretty sure that's sales. AFOL's probably number in the 10's of thousands at most, and child customers probably number in the 10's of millions. Assuming that guess is even moderately accurate, that'd put each AFOL buying enough annually to (...) (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
| | | | | Re: Fed UP!!!!!!!!
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| (...) I've wondered about this for quite some time now...is that 5% supposed to be by straight head-count, or by total dollar sales? If it's by the head, then we should be accounting for a rather hefty chunk of their gross income. (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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