Subject:
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Re: TRU testing Lego price increases at some stores.
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Newsgroups:
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lugnet.market.shopping
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Date:
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Mon, 10 Sep 2001 20:19:45 GMT
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Viewed:
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237 times
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Troy Cefaratti writes:
> In my quest for Star Wars value packs, I recently visited several local TRU
> stores int he Cleveland, OH area.
>
> At one store (Parmatown Mall) I noticed that almost all of the Lego sets
> seemed to have been marked up by about 10%. $20 sets were $22, $35 sets
> were $38.50, Etc.
*snip*
> .... It seems that TRU is test marketing a
> bunch of things, including raising prices, to see if they can get away with
> it.
The TRU in Redwood City, CA (halfway between San Francisco and San Jose) has
raised prices 10% across the store (OK, I didn't actually price the Barbies,
board games, and diapers, but I looked at a number of lines, not just Lego).
This happened about 3-6 ago, as far as I can tell (don't get down there
often). I was surprised to discover it happening to this store, because it
is not a particularly upscale neighborhood and I will be surprised if it's
successful. I suppose it is worthwhile to them as an experiment, though-- a
test makes more sense than a random mark-up (the next TRU is less than ten
minutes away, in a more-upscale shopping center).
In San Francisco proper (and I assume inside other large cities) TRUs have
had 10%-higher-than-normal-TRU pricing for several years. It's interseting
to note, though, that there is currently only one TRU within the SF city
limits-- a second one closed down last spring, presumably due to poor sales,
since they said there were no immediate plans to replace it with another one.
Kevin
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 | | TRU testing Lego price increases at some stores.
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| In my quest for Star Wars value packs, I recently visited several local TRU stores int he Cleveland, OH area. At one store (Parmatown Mall) I noticed that almost all of the Lego sets seemed to have been marked up by about 10%. $20 sets were $22, $35 (...) (23 years ago, 10-Sep-01, to lugnet.market.shopping)
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