Subject:
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Re: Wal-Mart in USA now sells "LEGOS"
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Newsgroups:
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lugnet.market.shopping
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Date:
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Wed, 9 Jul 2003 02:33:26 GMT
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Viewed:
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558 times
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In lugnet.market.shopping, John Neal wrote:
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In lugnet.market.shopping, Stéphane Simard wrote:
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Personally, I never understood Lego’s big fuss over the use of the term
“Legos” for their products. (Or any Lego fan’s big fuss, for that matter).
They tried for 25 years (maybe more) to tell people to stop using the term,
yet people still do. People are just too used to quick terms. Barbies.
GIJoes. Hot Wheels. Legos. It has a ring to it.
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Your examples are not analogous. More like “Xerox” or “Kleenex” or
“Rollerblades”. These company’s brand names have fallen victim to the
equation of a product, but not necessarily their product.
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Personally I just don’t understand what the fuss is all about. No matter
what happens anyway, people will always know that only the LEGO company
makes “Legos”
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Not true at all! If “legos” becomes synonymous with “building brick”, then
in the public’s eye Mega-Bloks sells “legos”!
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so I don’t see how their precious brand name is diluted.
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Though it may sound peculiar, the most important thing to The LEGO Company is
the name “LEGO”. That is their brand, and it is the value of that very
brand that gives the company its worth. Everything they do is directed at
building up that brand name.
JOHN
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Okay I never really understood why any one puts a big fuss, but I do understand
where they come from. As far as saying Lego or Legos. There was an article in
the Arizona Repulsive about lego. The reporter kept saying legos. I remember a
number of people calling in to let her and her editor know that you can’t say
Legos. It is Lego Bricks.
Oh well does it really matter as long as you enjoy the end result.
Larry
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Message has 1 Reply:
 | | Re: Wal-Mart in USA now sells "LEGOS"
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| (...) Clearly no one should be using reporters as sources for proper English usage. There should not be any presumption of competency there, just because they write for a living. (...) Yes,it does. At least in my view. (21 years ago, 9-Jul-03, to lugnet.market.shopping, FTX)
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Message is in Reply To:
| | Re: Wal-Mart in USA now sells "LEGOS"
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| (...) Your examples are not analogous. More like "Xerox" or "Kleenex" or "Rollerblades". These company's brand names have fallen victim to the equation of a product, but not necessarily their product. (...) Not true at all! If "legos" becomes (...) (21 years ago, 9-Jul-03, to lugnet.market.shopping, FTX)
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