Subject:
|
Re: Wal-Mart in USA now sells "LEGOS"
|
Newsgroups:
|
lugnet.market.shopping
|
Date:
|
Wed, 9 Jul 2003 01:36:57 GMT
|
Viewed:
|
544 times
|
| |
|
|
In lugnet.market.shopping, Stéphane Simard wrote:
| |
Personally, I never understood Lego’s big fuss over the use of the term
“Legos” for their products. (Or any Lego fan’s big fuss, for that matter).
They tried for 25 years (maybe more) to tell people to stop using the term,
yet people still do. People are just too used to quick terms. Barbies. GIJoes.
Hot Wheels. Legos. It has a ring to it.
|
Your examples are not analogous. More like “Xerox” or “Kleenex” or
“Rollerblades”. These company’s brand names have fallen victim to the equation
of a product, but not necessarily their product.
| |
Personally I just don’t understand what the fuss is all about. No matter what
happens anyway, people will always know that only the LEGO company makes
“Legos”
|
Not true at all! If “legos” becomes synonymous with “building brick”, then in
the public’s eye Mega-Bloks sells “legos”!
| |
so I don’t see how their precious brand name is diluted.
|
Though it may sound peculiar, the most important thing to The LEGO Company is
the name “LEGO”. That is their brand, and it is the value of that very
brand that gives the company its worth. Everything they do is directed at
building up that brand name.
JOHN
|
|
Message has 1 Reply:
 | | Re: Wal-Mart in USA now sells "LEGOS"
|
| (...) Okay I never really understood why any one puts a big fuss, but I do understand where they come from. As far as saying Lego or Legos. There was an article in the Arizona Repulsive about lego. The reporter kept saying legos. I remember a number (...) (21 years ago, 9-Jul-03, to lugnet.market.shopping, FTX)
|
Message is in Reply To:
| | Re: Wal-Mart in USA now sells "LEGOS"
|
| (...) Personally, I never understood Lego's big fuss over the use of the term "Legos" for their products. (Or any Lego fan's big fuss, for that matter). They tried for 25 years (maybe more) to tell people to stop using the term, yet people still do. (...) (21 years ago, 9-Jul-03, to lugnet.market.shopping)
|
7 Messages in This Thread:
  
 
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
