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 LEGO Company / LEGO Direct / 480
    Custom MOC kits (was: Re: Brickmania calls it quits on custom model kits) —Todd Lehman
   (...) I certainly can't, since that's all I know, and I don't know anything else that I can't pass along (I haven't signed any non-disclosure agreements and haven't been given any private or secret or sensitive information except one thing from a (...) (24 years ago, 3-Aug-00, to lugnet.lego.direct)
   
        Re: Custom MOC kits (was: Re: Brickmania calls it quits on custom model kits) —Larry Pieniazek
   (...) For the record, I dispute that TLC is "great at designing sets which appeal to kids or JFOLs". I think we all can recite a significant list of recent designs that, based on shelf dwell time, appear to be flops. If we wanted to, but I don't (...) (24 years ago, 4-Aug-00, to lugnet.lego.direct)
   
        Re: Custom MOC kits (was: Re: Brickmania calls it quits on custom model kits) —Geoffrey Hyde
   Of course, flops can even depend to some extent on whether the set will make it as a parts pack, after people have said they don't want to buy it! ;-) For those in the USA and other high-usage LEGO areas, there are also the sets that are not very (...) (24 years ago, 4-Aug-00, to lugnet.lego.direct)
   
        Re: Custom MOC kits (was: Re: Brickmania calls it quits on custom model kits) —Larry Pieniazek
   (...) A fair number of *AFOLs* liked them, at a *huge* discount. That's bad for TLC one of two ways: If we're a significant part of the market, make us sets we want to buy at full price and don't take the hit on margins, because we're big enough to (...) (24 years ago, 4-Aug-00, to lugnet.lego.direct)
 

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