Subject:
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Re: Custom MOC kits (was: Re: Brickmania calls it quits on custom model kits)
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Newsgroups:
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lugnet.lego.direct
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Date:
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Fri, 4 Aug 2000 13:00:51 GMT
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Viewed:
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1046 times
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In lugnet.lego.direct, Geoffrey Hyde writes:
> Of course, flops can even depend to some extent on whether the set will make
> it as a parts pack, after people have said they don't want to buy it! ;-)
>
> For those in the USA and other high-usage LEGO areas, there are also the
> sets that are not very good at full price, but wait 'till the stores
> discount them and *then* they're a great set or parts pack!! :-)
>
> I guess a lot of a set's worth depends on who will use it, how they will use
> it, and whether they want it for parts value or for the sets intrinsic value
> after it's been built as a model.
>
> Time-twisters were a great example - they had weird models for the sets, but
> they had pieces that weren't found in other sets, therefore a fair number of
> people liked them.
A fair number of *AFOLs* liked them, at a *huge* discount.
That's bad for TLC one of two ways:
If we're a significant part of the market, make us sets we want to buy at full
price and don't take the hit on margins, because we're big enough to cater to.
If we're NOT a significant part of the market, the fact that we buy up stuff
is not significant, because we're not big enough to take care of all the
messes that lousy design leaves behind.
Either way the fact that we're buying up Time losers at a discount is not an
optimal outcome for TLC.
++Lar
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