Subject:
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Re: Why the absence of LD in their own newsgroup?
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Newsgroups:
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lugnet.lego.direct
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Date:
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Sat, 15 Jun 2002 03:48:09 GMT
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Viewed:
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2325 times
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In lugnet.lego.direct, Todd Lehman writes:
> In lugnet.lego.direct, Ronald Vallenduuk writes:
> > [...] To assume that TLC would abuse this forum to sneak in marketing
> > messages I think is simply a huge lack of respect for their intelligence.
>
> I would argue that all of the following are examples of marketing messages:
> (Which isn't to say that it's abuse in any way. I think it's fine.)
> Let's just be clear that LEGO *is* indeed here to do direct-to-consumer
> _marketing_ and sales research, among other things. Make no mistake about it.
> They're a company. A smart company.
>
> --Todd
Just to add my two cents in here. TLC is small-time in comparison to the
big-time marketing we do ourselves. Think about it, we speculate on the
next release in any given line, we spread around leaked photos of upcoming
sets, when they start showing up in stores people talk back and forth about
"oh, you can find it in TRU in this city, or Walmart in that", we gush over
this fig or that new color or that new piece, and yes, we gripe about the
inadequacies real or perceived in new sets. All of the discussion that
takes place here and in any other Lego forum is ultimately marketing for
TLC. I have bought so many sets over the last year that I've been heavily
involved in the on-line AFOL community that I would have never bought (or
perhaps even known of) if not for discussions in these various on-line
forums. Lego hardly needs to market (to us, they obviously have to do
big-time marketing aimed at kids and their parents). They just have to let
us know that a set is being released and we'll market ourselves.
Bruce
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Message has 1 Reply:
 | | Re: Why the absence of LD in their own newsgroup?
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| (...) Right, that's the reality of discussing their product lines (of course, some of us also speak very favorably about clone brands too, but whatever). If TLC/Lego Direct were allowed to make "product placement" type comments in different (...) (22 years ago, 15-Jun-02, to lugnet.lego.direct) !
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Message is in Reply To:
| | Re: Why the absence of LD in their own newsgroup?
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| (...) I would argue that all of the following are examples of marketing messages: (7 URLs) isn't to say that it's abuse in any way. I think it's fine.) Let's just be clear that LEGO *is* indeed here to do direct-to-consumer _marketing_ and sales (...) (22 years ago, 14-Jun-02, to lugnet.lego.direct)
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